Business Development Director (German-speaking)

About the company

Since 2014, this Berlin-headquartered company has grown into Europe's leading partner for premium custom signage. Its signage appears in flagship stores, showrooms, hotels, and offices for some of the best-known names in retail, luxury, automotive, hospitality, and tech.

The product is proven and the client list speaks for itself. Brands come back for repeat orders and multi-location rollouts because the quality and delivery are consistently excellent.

The next step is building a dedicated new business function to match that reputation. That's where you come in.

The role

This is a true new business role. You won't be inheriting a book of accounts. You'll be opening doors with enterprise brands across Europe and turning first conversations into signed signage contracts.

Once a client signs, an experienced internal team handles all delivery. Your focus stays where it should: pipeline, new accounts, and growing relationships over time.

Tasks

What you'll do

• Identify and win new enterprise brand accounts across Germany and Europe, from first outreach through to signed contract
• Build relationships with Heads of Brand, Retail Marketing, Visual Merchandising, and senior marketing leaders
• Navigate multi-stakeholder buying processes involving marketing, retail operations, and procurement
• Scope complex signage projects with clients and brief the internal team clearly from day one
• Lead tenders, RFPs, pricing negotiations, and framework agreements
• Grow accounts over time through repeat orders, upsell, and multi-location rollouts
• Represent the company at selected trade fairs and industry events such as EuroShop

Requirements

What you'll bring

• 2-4 years of new business or key account experience selling complex physical projects to enterprise brands
• Hands-on experience with procurement, including tenders, RFPs, and framework agreements
• A genuine hunter mentality and comfort building pipeline from scratch
• A structured approach to managing a pipeline and keeping complex deals moving
• Native-level German and professional English

Nice to have

• An existing network among brand, retail marketing, or visual merchandising leaders in DACH
• A background in signage, brand experience, retail or shopper marketing agencies, POS and visual merchandising, shopfitting, trade fair construction, event agencies with retail or hospitality clients, or large-format production
• Experience working trade fairs as a lead generation channel

Benefits

What's in it for you

• A signage product major European brands already love, so you're opening doors with a strong reputation behind you
• Zero delivery responsibility once you close. Your time goes into selling
• Real autonomy over your pipeline, relationships, and approach
• A hybrid setup in Berlin with a founder-led team that has been building since 2014

What's in it for you

• A signage product major European brands already love, so you're opening doors with a strong reputation behind you
• Zero delivery responsibility once you close. Your time goes into selling
• Real autonomy over your pipeline, relationships, and approach
• A hybrid setup in Berlin with a founder-led team that has been building since 2014

Interested?

If you know how to get in front of the right people and turn a first meeting into a signed deal, we'd love to hear from you.