Business Development Manager (m/f/d)

To strenghten our Sales Office in Germany, we are looking for a highly driven Business Development Manager to own the end-to-end launch of our Healthy Snacks product line.
This exciting new role covers strategy set-up, cross-functional alignment, trade marketing execution and performance management with direct report to the Country Manager.
It is ideal for a hands-on professional with a strong FMCG launch track record and deep experience in the LEH retail environment.

Strategic Launch & Business Development

• Lead the full end-to-end market launch of new Healthy Snacks innovations in the German retail & drugstore market, from insight-based business rationale and sell-in support to in-market execution


• Translate consumer, shopper and market insights into a robust go-to-market and launch strategy across LEH and drugstore channels


• Identify growth opportunities within the Healthy Snacks segment and contribute to building a scalable, future-proof business model

Cross-Functional & Stakeholder Leadership

• Act as the central project lead coordinating all internal and external stakeholders (Brand, Trade Marketing, KAM, Global Brand, agencies, retailers, etc.)


• Ensure seamless alignment across timelines, deliverables, assets, content setup and POS materials


• Drive decision-making and execution with an entrepreneurial mindset, ensuring focus, speed and accountability within lean structures

Launch Activation & Retail Execution

• Plan and execute impactful launch activations including communication, sampling concepts, POS excellence and retailer-specific execution

• Ensure strong visibility and execution quality at shelf across LEH and drugstores, maximizing trial and conversion


• Work closely with sales and trade marketing to secure optimal in-store and promotional support

Performance Management & Optimization

• Closely monitor launch performance across sell-in, sell-out, activation KPIs and social listening


• Identify risks and opportunities early and implement corrective actions to ensure a successful and sustainable market introduction

• Master’s degree in economics, business, marketing or a comparable field


• 5–7 years of experience in business development, brand management, product launch execution or commercial project management, ideally within FMCG


• Proven hands-on mentality with a strong bias for execution, ownership and getting things done


• Strong track record in successfully delivering at least two major product launches from scratch


• Experience in start-up or scale-up environments with the ability to operate effectively in lean, fast-moving organizations


• Solid understanding of consumer and shopper insights, including hands-on experience with relevant panel data (e.g. GfK, Circana, YouGov) and the ability to translate data into actionable business decisions


• Know-how from trade marketing and a deep understanding of the LEH and drugstore environment


• Experience in food or Healthy Snacking is a strong advantage


• Excellent storytelling and communication skills to develop compelling sell-in strategies and drive internal and external alignment


• Clear understanding of growth levers in stationary retail, including first experience with POS activation and retail media


• Strong stakeholder, project and budget management skills with a collaborative, cross-functional mindset


• Entrepreneurial mindset paired with a structured, results-oriented way of working


• Fluency in German (full professional proficiency) and strong command of English, written and spoken

• Cultural Fit: True team player, approachable, pro-active, positive and strong communicator


• Insights Ambassador: Great passion for data insights and the ability to persuade others of your ideas


• Brand Lover: Great passion for our brands and categories


• Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution


• Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution


• Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business