Channel Planning Strategist

Role Overview:

We are seeking an experienced and strategic-minded Channel Planning Strategist to join AVATR’s Oversea Business Development Team. In this role, you will play a pivotal part in shaping and elevating AVATR’s premium intelligent electric vehicle brand across European markets. You will lead the development and execution of regional brand strategies, drive integrated marketing initiatives, and ensure consistent brand excellence while navigating the dynamic European automotive landscape.

What You Will Do:

• Develop regional channel strategies and medium-to-long-term plans tailored to the characteristics of the European market.


• Establish a channel KPI framework to monitor key metrics including market share, dealer profitability, and customer satisfaction.


• Develop localised European dealership design standards aligned with headquarters' VI/SI guidelines, catering to European consumers' preference for experiential car purchasing.


• Formulate standard operating procedures (SOPs) for dealership operations, covering core processes such as new energy vehicle sales workflows, smart cockpit feature demonstrations, and battery technology explanations.

What You Will Bring:

• Bachelor's degree or higher in Marketing, Automotive Engineering, International Trade or related fields; Master's degree preferred.


• Minimum 5 years' experience in European automotive dealership channel management, including at least 3 years' channel expansion experience with new energy vehicle brands.


• Practical experience in German/French/Nordic markets required, with familiarity of local dealership network structures.


• English as working language; fluent German/French preferred. Must conduct independent commercial negotiations with local dealers.


• Excellent cross-cultural communication and conflict resolution skills to drive multinational project implementation.


• Results-oriented with ability to balance brand standardisation and regional differentiation within complex regulatory environments.


• Adaptable to intensive international travel (approx. 20 days monthly within Europe).

What We Offer:

• Competitive Salary: Reflecting your skills and experience.


• Hybrid Working:Flexibility to work both remotely and in the office.


• Health & Wellness: Access to the Wellhub Pass for your well-being.


• Employee Development:Learning opportunities and training programs to support your career growth.


• Transport Support: Deutschland ticket or fuel card.


• Meal Allowance: For lunch at the canteen.


• Gifts: Celebratory gifts for work anniversaries and Chinese New Year.


• Company Events: Regular team-building and social activities.


• Optional Company Pension Scheme: Available based on your needs.


• Inclusive Culture: A diverse, supportive environment where every voice is valued.

Thank you for considering joining our team! We look forward to hearing from you and hope you become a part of our company. If you are interested in the position, please apply now. We are excited about the possibility of working together to create a bright future!