Content Strategy Manager (m/f/d)

Your responsibilities at C&A

• Creating strategic content which support the communication of our brand values as well as leveraging our ambitious eCommerce growth goals
• Balancing branding and product communication in an engaging narrative across digital channels
• Project managing the various internal requirements when it comes to always-on campaigns
• Aligning the content calendar with the overall marketing calendar 
• Closely coordinating and liaising with the Campaign Unit, as well as with C&A eCommerce department 
• Closely connecting to the Buying organisation and the C&A marketing specialists in the countries
• Critically analysing content success in close collaboration with the channel managers, analysts and paid social colleagues
• Integrating marketing performance learnings into the content calendar development (‘Test, learn, adapt’) 
• Leveraging external agencies as necessary