CRM Manager (m/f/d)

Build and execute a full-funnel CRM strategy across channels (email, in-app, push, SMS, WhatsApp)

Design and optimize automated customer journeys in Brevo and Wonderpush – from welcome flow to test reminders

Segment users based on health journeys, biomarker data, behavioral triggers, and demographics

Collaborate with our Medical Content and Product team to deliver tailored, high-trust communications

Create high-quality CRM content including email and push copy

Set up and evaluate A/B tests (subject lines, timing, copy, CTAs, etc.)

Define and track core KPIs: Retention, Re-Test Rate, CLV uplift, Engagement, etc.

Work closely with BI to sync segments, build dashboards (e.g., Tableau), and monitor performance

Launch lifecycle campaigns for reactivation, cross-sell, upsell, and compliance support

Provide feedback to Product to integrate CRM triggers into the app and online experience

5+ years of hands-on CRM experience in HealthTech, D2C, eCommerce, or subscription businesses

Proficient in Brevo (formerly Sendinblue) or similar CRM tools

Strong experience with segmentation, lifecycle marketing, and journey building

Comfortable working with event-based triggers, API logic, tagging, and customer data platforms

Solid understanding of key marketing and retention KPIs (CLV, CAC, Churn, Conversion)

Ideally familiar with GA4, Segment, SQL, and Tableau

Ability to translate medical topics into clear, empathetic communication

Structured, self-driven, and highly collaborative mindset

Excellent English and German language skills (C1 or better)

Happy to work from our office in Berlin Mitte most days