DACH / German Lead

DACH / German Lead

About NewGen

The Role

What You'll Do

• Own NewGen's German and DACH market entry strategy, revenue targets and growth plan.


• Drive new business: identify, pitch and win German brand clients, building a strong local pipeline.


• Expand NewGen's existing international clients into Germany, working closely with our UK and US client teams.


• Represent NewGen externally through PR, speaking opportunities, industry events and trade press, building our profile and brand across the German market.


• Build a network of German creators, talent and platform partners across TikTok, Instagram, YouTube and Twitch to power local campaigns.


• Show up where the German industry gathers: OMR, DMEXCO, Gamescom and beyond.


• Localise NewGen's propositions and creative product for German audiences, culture and platforms.


• Lay the foundations for a local team and office as the market scales, and hire and lead that team over time.
  

Who You Are

• A proven new business winner in the influencer marketing, social or creative agency world, with a strong network of German brand-side marketers.


• A credible market builder: entrepreneurial, self-starting and comfortable being the first person on the ground.


• A natural ambassador who is confident on stage, in the press and in the room with senior clients.


• Deep understanding of German social and creator culture and how it differs from UK/US markets.


• Fluent in German and English.


• Gaming experience is a big plus but not essential. NewGen has a strong gaming vertical.

Office Location & Days

• Germany-based, with Berlin preferred


• Hybrid working


• Regular collaboration with NewGen's international teams across the UK, US, Copenhagen and Paris


• Travel across Germany/DACH and internationally as required
  

Benefits

• 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)


• Additional birthday day off


• Christmas closure period


• Ben Allowance — subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)


• Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non-binary couples


• Enhanced compassionate leave so you can genuinely take the time you need


• Flexible working hours — earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life


• AI Budget — £30 a month to spend on AI to support your role


• Company summer and winter social gatherings and away days


• Community days — we give you time off to go support a cause you believe in


• Culture — enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people