Demand Generation Manager

This role is located in Munich, Germany - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip’s cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category. 

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage’s Top Workplaces USA, and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work.”

About You

Tulip is looking for a Demand Generation Manager to join our growing Go-To-Market team. You are a revenue-oriented marketer who believes marketing should directly impact pipeline and growth—and you have the results to prove it. You thrive in fast-paced, high-growth environments, managing multiple initiatives with confidence while maintaining a high bar for quality and execution. You excel at designing integrated, full-funnel campaigns that drive demand, attract target audiences, and elevate awareness of a category-defining platform. You balance creativity with analytical rigor, think in systems, and understand how channels, messaging, data, and operations connect across the buyer’s journey. You are excited to leverage AI to increase speed, precision, personalization, and impact across campaign workflows. You turn strategy into clear, executable plans, communicate effectively across teams, and bring curiosity, ownership, and proactive problem-solving to every project.

What Skills Do I Need?

• 4+ years of B2B marketing experience, ideally in SaaS or a high-growth technology environment.


• Strong understanding of digital marketing channels and how to tailor tactics across funnel stages and audiences.


• Experience with audience segmentation and persona-based targeting.


• Experience using—or strong interest in adopting—AI tools for content development, analysis, experimentation, and workflow automation.


• Solid grasp of core B2B and SaaS metrics, with experience supporting both commercial and enterprise sales motions.


• Hands-on experience with marketing automation platforms (HubSpot, Marketo) and sales tools (Salesforce, Outreach).


• Excellent project management skills with the ability to manage multiple initiatives simultaneously under tight timelines.


• Strong written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messages.


• Analytical, data-driven mindset with comfort operating in fast, iterative test-and-learn environments.

Key Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns that drive net-new demand, pipeline creation, and revenue growth.


• Build a deep understanding of Tulip’s GTM strategy and define ideal customer profiles, personas, and priority use cases.


• Design and execute full-funnel programs aligned to priority industries, personas, and buyer journeys.


• Leverage AI tools to accelerate research, content creation, experimentation, and campaign optimization.


• Partner closely with Product Marketing, Content, Sales, and RevOps to align targeting, messaging, and performance goals.


• Oversee campaign and asset development across internal teams and external agencies, ensuring consistency and quality.


• Monitor, analyze, and report on campaign performance, optimizing channel mix, messaging, and ROI.


• Manage budgets, timelines, and stakeholder communication to drive clarity, accountability, and execution excellence.

Key Collaborators

• BDRs / SDRs


• Product Marketing


• Content Marketing


• Digital Marketing


• Account Executives & Sales Leadership

Working at Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture


• Company equity


• Competitive benefits package including commuter benefits, learning and development stipend, team events, catered lunches 3 days a week


• Flexible work schedule and unlimited vacation policy


• An inclusive, dog-friendly office with diverse and inspiring colleagues

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.