Demand Generation Manager DACH

Catch the GoodHabitz sparkle! 

We are GoodHabitz, one of the fastest growing ed-tech companies in Europe, on the road to realize our mission: to make learning accessible, engaging and fun for everyone. As fun as watching series, scrolling through your newsfeed, and watching your favourite team score a winning goal. That’s how we help over 2 million people become the best version of themselves. Curious about the people behind the scenes? We are a team of focused players where mutual inspiration and support are key. With our eyes on the prize, we are not all work and no fun. Quite the opposite, we invest in fun trips and events to empower our people to have the best time of their lives. We’re creative masterminds who always look on the bright side and welcome any challenge coming our way. 

The Demand Generation Manager will develop and execute targeted B2B marketing / demand generation strategies to drive brand awareness, inbound and outbound revenue pipeline, and customer retention within Region DACH. This role requires a data-driven marketer with a deep understanding of our ideal customer profile (ICP) and buyer’s journey, adept at using digital marketing channels and working collaboratively across teams to ensure campaign success. The Demand Generation Manager will also optimize global initiatives for the regional market, ensuring that marketing efforts resonate with local audiences and align with business goals.

Core Responsibilities:

• Design and implement a regional marketing strategy tailored to Region DACH with a focus on Germany, leveraging global initiatives while adapting campaigns to local business goals and audience needs
• Identify and execute the best routes to market, owning the regional marketing roadmap in collaboration with local leadership and the central Marketing team
• Develop a comprehensive understanding of the region’s ideal customer profiles (ICPs), personas, and buyer’s journey, ensuring demand generation strategies meet their needs
• Utilize diverse digital marketing channels (content, events, influencer and partner marketing, email, social media, and paid advertising) to drive demand and engagement in the region
• Implement nurturing processes to boost lead-to-opportunity conversions, increasing the effectiveness of the sales pipeline
• Maintain consistent messaging and brand alignment across all demand generation activities to reinforce brand recognition and trust in the region
• Monitor, analyze, and report on the performance of campaigns in Region DACH using analytics tools; identify areas for improvement and execute optimizations for better results
• Work closely with sales and customer success teams to develop initiatives that support the entire customer journey, from acquisition to retention

Qualifications:
What experience or education is required for this position:

• 5+ years of relevant work experience, including a minimum of 3+ years in B2B marketing
• Strong analytical skills and experience in data-driven marketing strategies
• Hands-on experience with digital marketing tools and channels
• Ability to collaborate effectively across central and regional teams
• Excellent communication skills and a proactive, solution-oriented mindset

KPIs:
Which important indicators are measuring the success of this position:

• Provide initiatives that impact the leads progressing through the pipeline, aiming to meet or exceed benchmarks for lead conversion and campaign performance
• Track the contribution of marketing efforts to the overall sales pipeline, with a target goal for pipeline growth attributable to regional marketing initiatives
• Ensure successful collaboration between central and regional stakeholders, creating a strong support base for initiatives and feedback

Become part of the leader online training company in the German market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.

• 💰 Competitive salary and role-specific performance bonus because we value your contributions and reward your hard work.
• 🏖️ Paid time off – 25 days holiday.
• 🚆 Travel budget.
• 💻 Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop.
• 📈 Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.
• 🧠 Mental coaching – support from our partner, OpenUp to keep your mind in top shape.
• 🌍 Diverse & inclusive teams – work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.
• 🎉 Themed events & team-building – from creativity workshops to vitality socials, our events are full of energy and fun surprises.
• 🤝 Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.
• 🛡️ Pension & insurance – disability and pension coverage for your long-term security.

Applying is easy:

✔ Send us your resume.

✔ Within 7 days, you'll hear back from us.  

✔ An initial virtual or in-person meeting. 

✔ Meet someone from your future team and discuss your role and the company philosophy.