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At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.
We are seeking an experienced and strategic Director of PPC to lead our paid advertising efforts across all IONOS Group brands and international markets. This is a high-impact leadership role managing significant budgets and driving customer acquisition at scale across multiple channels and geographies. This position can be filled in Berlin.
Tasks
Strategic Growth & AI Performance
- AI-First Roadmap: Lead a global PPC strategy centered on AI automation and predictive modeling to scale acquisition across SEA, Social, and Display.
- Smart P&L Ownership: Manage multi-million Euro budgets using AI forecasting to shift capital dynamically across international markets.
- Real-Time Intelligence: Deploy AI-driven competitive analysis to adapt instantly to local market shifts and global regulations.
Modern Leadership & Synergy
- AI-Native Culture: Lead an international team that uses Generative AI and automated workflows to eliminate manual tasks and focus on creative strategy.
- Unified Growth Engine: Partner with SEO, Content, and Data Science to build an AI-supported ecosystem connecting brand visibility to performance data.
Innovation & Tech Evolution
- Full-Funnel AI: Drive AI adoption beyond bidding—integrating it into creative production, personalized landing pages, and advanced BI attribution.
- Iterative Transformation: Lead a "test-and-learn" culture that treats AI as a strategic partner to identify emerging platforms and top-tier campaign structures.
Qualifications
Experience & Performance
- PPC Leadership: at least 7 years of experience in Performance Marketing, with 3 years leading teams and managing annual budgets over €10M.
- Platform Expertise: Strong, hands-on knowledge of Google Ads and Microsoft Advertising, plus experience scaling Social (Meta, LinkedIn), Display, and YouTube.
- International Scope: Proven ability to manage multi-market and multi-language campaigns. Fluent English (C1/C2) is a must; other languages are a plus.
- Background: A Bachelor’s degree in Marketing, Business, or a related field.
AI & Leadership Mindset
- Strategic Business Sense: You understand how PPC impacts the bottom line and can explain complex data to stakeholders in a clear, actionable way.
- AI-First Leadership: You don't just use AI tools; you foster a team culture of experimentation—moving from manual tasks to the strategic oversight of automated systems.
- Effective Communication: You can bridge the gap between technical AI topics and broader business goals, keeping everyone aligned in a fast-paced environment.
- Hands-on & Results-Driven: You are a data-driven problem solver who balances a "big picture" strategy with a practical, results-oriented approach.
Benefits
- Hybrid working model.
- Flexible working hours through trust-based working hours.
- At some locations a subsidized canteen and various free drinks.
- Modern office space with very good transport connections.
- Various employee discounts for activities and products.
- Employee events such as summer and winter parties, as well as workshops.
- Numerous training and development opportunities.
- Various health offers, such as sports and health courses.
About IONOS
IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.
We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.
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