EMEA Channel GTM Manager (M/W/D) - Qualcomm - Remote, Germany

## \nCompany:\n\nQualcomm Germany GmbH\n\n## Job Area:\n\nSales, Business Development \u0026 Marketing Group, Sales, Business Development \u0026 Marketing Group \u003e Business Development - SIP\n\nGeneral Summary:\n\nAt Qualcomm, we invent breakthrough technologies that transform how the world connects, computes, and communicates. For over 35 years, Qualcomm has been the world\u2019s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. We perfected processing for the smartphone, and now encompass many different verticals and products. From compute to automotive to gaming\u2014you\u2019ll find Snapdragon branded technologies making a difference. In 2023, we launched Snapdragon X Series - the most powerful, intelligent, and efficient processor for Windows in its class. Designed for this next era of modern AI computing, these cutting-edge devices deliver unparalleled performance, multi-day battery life, and advanced AI capabilities, redefining the personal computing experience.\n\nJob Description: As a EMEA Channel GTM Manager in Germany you will engage across a select portfolio of Distributors and leading Channel Partners to define strategic marketing programs and GTM plans that drive market awareness, preference, and demand for Snapdragon-based compute devices in the Commercial Channel. You will collaborate with channel counterparts including Marketing, PAMs and OEMs to develop and implement omni-channel marketing programs, joint OEM campaigns, demand generation initiatives, pipeline acceleration activities, seller enablement motions as well as joint PR and event marketing that deliver significant ROI and meet performance goals.\n\nThis role requires a strategic thinker with excellent relationship-building skills and a strong understanding of marketing channels and tactics as well as a comprehensive knowledge of the IT industry \u2013 with strong focus on the Commercial Compute Channel. This is a fast-paced role where you will work with multiple teams across various time zones. The ideal candidate has in-depth knowledge of the regional market and expertise in driving customers down the marketing funnel. They possess extensive experience in developing and managing marketing programs and GTM plans across multiple partners and have a proven track record in scaling sales enablement efforts to drive partner awareness and advocacy.\n\nKey Responsibilities:\n\nChannel Relationship \u0026 Partner Management\n\n\u00b7 Develop and support execution of quarterly GTM plans in collaboration with Commercial Channel Partners and Account Management team to enhance brand visibility, customer engagement, and drive revenue growth.\n\n\u00b7 Foster and expand relationships with the Partner\u2019s Marketing, OEM, and PAMs, and lead regularly scheduled meetings to ensure campaign and program alignment and execution.\n\n\u00b7 Articulate the Snapdragon value proposition to the Partners Marketing and PAMs to ensure the benefits of Snapdragon resonate via the various channel programs.\n\n\u00b7 Work with the Partner\u2019s Marketing team to adapt marketing material to fit their audience - inclusive of email, social, banner ads, videos, content syndication, etc.\n\n\u00b7 Manage quarterly Marketing investment plans for GTM related activities ensuring ROI.\n\n\u00b7 Manage the approval process for Partner assets to ensure all Partner-created content and assets comply with Qualcomm brand guidelines and GTM messaging.\n\nOEM\n\n\u00b7 Drive cross-functional collaboration to strengthen OEM partnerships at country level and ensure alignment on all regional GTM activities.\n\n\u00b7 Build relationships with Partner OEM managers to ensure cohesive communication and alignment between the Channel Partner, Qualcomm, and the OEMs.\n\n\u00b7 Identify relevant cross-collaboration activities to drive the sellout of Snapdragon-based devices, ensuring Snapdragon is represented appropriately in marketing materials.\n\n\u00b7 Leverage OEM relationships to gain regional insights on products and markets and build a credible knowledge base within the organization.\n\nHQ/EMEA\n\n\u00b7 Collaborate with the HQ Commercial teams and the regional Account Management team to understand the Snapdragon compute value proposition and product roadmap to articulate this messaging to Channel partners.\n\n\u00b7 Provide regular updates to the worldwide and regional leadership teams on Partner GTM plans, activities, and success metrics, working closely with the regional Account Team and Channel Partners to measure the ROI of MDF investment.\n\n\u00b7 Work with the regional Account Team to understand and prioritize partnerships based on defined targets and align GTM plans to strategic focus in the region.\n\n\u00b7 Build and maintain a strong network with the HQ Business, Marketing, PR, Social, Digital, Channel Training, and Brand teams to ensure that brand identity, messaging, and processes are seamlessly integrated into our regional go-to-market strategies and tactics.\n\nCampaign Management\n\n\u00b7 Develop and implement marketing campaigns, strategies, and tactics to promote the sellout of Windows on Snapdragon-based devices in collaboration with OEMs and Channel Partners.\n\n\u00b7 Identify key verticals, target audiences, and KPIs for each campaign to track and measure success.\n\n\u00b7 Work closely with Channel Partners to identify the sales funnel and lead qualification flow, ensuring relevant leads are nurtured by Channel Sales teams.\n\n\u00b7 Collect and report on post-campaign metrics from Channel Partners to monitor the performance of spend.\n\nEvent Management\n\n\u00b7 Collaborate with Channel Partners and OEMs to identify relevant tradeshows and customer-facing events that resonate with their audience and incorporate these into the GTM plans.\n\n\u00b7 Develop a comprehensive event plan in collaboration with the Channel Marketing teams and their agency, covering aspects such as timings, venue, build cost, content, invitations, and attendee list.\n\n\u00b7 Coordinate with the Qualcomm Marketing and PDM teams to identify and integrate relevant Qualcomm content for presentations to drive the Snapdragon value proposition.\n\n\u00b7 Host pre-event kick-offs and post-event debriefs, and report on post-event metrics to track ROI.\n\nSkills/Experience\n\n\u00b7 8 + years Commercial Channel and Marketing experience ideally from the compute industry.\n\n\u00b7 Strong understanding of how the Commercial Channel and OEMs operate and sell, possess a deep understanding of the marketing funnel and tactics, as well as lead generation and nurturing tactics and tools.\n\n\u00b7 Experience in negotiating and managing MDF Programs.\n\n\u00b7 Skilled in defining and executing B2B and Channel programs to effectively drive customers down the funnel.\n\n\u00b7 Creative problem solving with strong analytical and project management skills.\n\n\u00b7 Ability to communicate and evangelize both internally and externally.\n\n\u00b7 Proven experience in working on new projects and establishing new ways of working.\n\n\u00b7 Comfortable driving cross-functional team alignment to create a comprehensive plan, identifying dependencies and critical issues/paths.\n\n\u00b7 Experience in analyzing and reporting on the effectiveness of marketing programs and GTM plans and adjusting strategies as needed within established KPIs.\n\nPreferred Qualifications\n\n\u00b7 8+ years of Commercial Channel and marketing experience ideally from the compute industry.\n\n\u00b7 Master\u0027s degree in business or technology is preferred.\n\n\u00b7 Business level English and German is required, additional languages a plus.\n\n\u00b7 Excellent communication and interpersonal skills.\n\n\u00b7 Proven ability to build trusting, collaborative relationships and rapport with senior business stakeholders \u0026 Channel Partners.\n\n\u00b7 Strong capability to convey information clearly and accurately with great credibility.\n\n\u00b7 Highly organized, resourceful, and adaptable.\n\nWhat\u0027s on Offer\n\nApart from working in an open, relaxed and collaborative space, you will enjoy:\n\n\u00b7 Friendly and collaborative working environment\n\n\u00b7 Salary, stock and performance related bonus\n\n\u00b7 Maternity/Paternity Leave\n\n\u00b7 Employee stock purchase scheme\n\n\u00b7 Matching pension scheme\n\n\u00b7 Education Assistance\n\n\u00b7 Life, Medical, Income and Travel Insurance\n\n*References to a particular number of years experience are for indicative purposes only. Applications from candidates with equivalent experience will be considered, provided that the candidate can demonstrate an ability to fulfill the principal duties of the role and possesses the required competencies.\n\nQualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail [email protected] or call Qualcomm\u0027s toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).\n\nQualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.\n\nTo all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.\n\nIf you would like more information about this role, please contact Qualcomm Careers.\n