Founding Account Executive (Germany)

About EQL Edtech

EQL Edtech is the leading recruitment specialist dedicated to the education technology sector. We partner with the world's most innovative companies to help them scale their teams and impact.

We are currently recruiting on behalf of one of the world’s fastest-growing and most celebrated AI-powered math platforms. They are transforming education by turning handwritten solutions into digital insights, empowering teachers to focus on creativity and deeper learning.

The Opportunity: Launching in Germany

Our client is already the go-to solution in thousands of schools globally, tackling the challenge of math underperformance with a tool that bridges the gap between traditional handwriting and digital analytics.

They are now embarking on a major expansion into the German market. We are looking for a founding Account Executive to lead this charge. This is a unique opportunity to join at the ground level of a new territory expansion for a product with world-leading traction, supported by a central European team.

If you are a sales professional who wants to act as an owner, put teachers first, and help millions of students unlock their potential, this role is for you.

The Role

This is a high-impact, autonomous sales role. As the Account Executive for Germany, you will be responsible for defining how the pipeline is driven in this new territory. You will source new leads and close deals with schools, private school networks, and Schulträger (school authorities) across the German federal states.

Key Responsibilities:

• New Business Development: Source, negotiate, and close deals to establish a strong market foothold in Germany (B2G/B2B).
• Stakeholder Management: Build long-term relationships with key decision-makers, including School Leadership (Schulleitung), Math Department Heads, and municipal authorities.
• Market Presence: represent the company at key German education trade shows (e.g., Didacta, Learntec) and networking events.
• Strategic Feedback: Act as the voice of the German customer, providing ground-level feedback to the central product and strategy teams to ensure market fit.
• Culture Building: Help transplant the client’s energetic, "act as an owner" culture into the new German operations.

Who You Are

To succeed in this role, you need an entrepreneurial mindset. You are comfortable with the ambiguity of a market launch and thrive on chasing challenging targets.

• Ambitious: You are driven by targets and the thrill of closing deals.
• Credible: You can build trust quickly with senior decision-makers and pedagogical staff alike.
• Sociable: You enjoy the travel, face-to-face networking, and dynamic nature of field sales.
• Problem Solver: You navigate the complexities of the German public sector with ease.

Requirements

• Language Skills: Native-level fluency in German and full professional proficiency in English is mandatory.
• Sales Experience: 2+ years of experience as an Account Executive, preferably in EdTech, SaaS, or B2G sectors.
• Track Record: Proven history of meeting quotas and closing deals with senior leadership.
• Industry Knowledge: Experience working with the German education system, Schulträger, or public sector procurement is a strong plus.
• Education: A Bachelor's degree (any field); a background in education or mathematics is an advantage.
• Startup Mindset: Experience in a high-growth startup environment is highly desirable.

What Our Client Offers

• Founding Impact: Play a key role in an exciting journey, shaping how a major EdTech player enters the German market.
• Competitive Package: Attractive base salary and performance-based bonus structure.
• Culture & Growth: Join a fun, supportive, and ambitious team with fantastic opportunities for professional development.
• Meaningful Mission: Work on a product that genuinely impacts society and improves how children learn math globally.

How to Apply

Please submit your CV in English. A cover letter highlighting your experience in the German B2B/Education market is recommended.

INDEQL