Founding GTM (B2B Sales)

About the Role

This is the first dedicated GTM and B2B Sales hire at an early-stage healthtech startup building a membership-based personal health operating system in Berlin. You'll own the entire commercial motion — there's no playbook yet, and building it is the job. Your work directly shapes revenue, product direction, and go-to-market strategy from the ground up.

What You'll Do

• Build and own the full B2B pipeline end-to-end across outbound, partnerships, and inbound channels.

• Run the complete sales cycle — discovery, demo, negotiation, and close — on deals ranging from €10k to €500k+.

• Identify and close partnerships with employers, insurers, clinics, and corporate wellness buyers.

• Set up the sales stack from scratch, including CRM, enrichment tooling, automation, and intent signals.

• Partner closely with the founding team on ICP definition, pricing strategy, and product packaging.

• Feed real market signal back into product and GTM decisions.

What We're Looking For

• 2–6 years of B2B sales experience, ideally in healthtech, corporate benefits, or a related sector.

• Fluent German — required, as the role involves ongoing conversations with German-speaking buyers.

• Demonstrated ability to source and close pipeline independently, without relying on SDR support.

• Comfort operating as a founding seller: comfortable with ambiguity, able to build process from zero.

• Hands-on familiarity with modern sales tooling (e.g. CRM platforms, enrichment, sequencing, and automation tools).

• Experience selling into employers, insurers, or wellness decision-makers is a strong plus.

• Based in Berlin and available to work on-site full time.

Compensation & Benefits

Salary: €50,000–€60,000 per year (all-in OTE). No visa sponsorship available.

Location

On-site, five days per week in Berlin, Germany.