Founding Sales Manager (DACH) | Nordic EdTech Scale-up

The Opportunity: Become the face of a Nordic market leader as we launch in Germany. We are hiring Employee #3 for an AI-powered Math platform that holds a dominant market share (80%) in Scandinavia and is rapidly growing in the US and UK.

The Mission: Germany is currently modernizing its education system (Digitalpakt Schule). You will lead the charge in bringing a proven, GDPR-compliant AI solution to German schools. You aren't just selling software; you are helping digitize mathematics education effectively.

Why this is a career-defining role:

• The "Founding" Factor: You will work directly with the Country Manager to adapt our success formula to the German market. You are building the playbook, not just following it.
• Product-Market Fit: This is not an experiment. Our AI works, and thousands of schools globally rely on it. We need your expertise to navigate the specific needs of the German public sector.
• Uncapped Potential: The German market is vast and untouched. This is a greenfield opportunity with no legacy territories to restrict you.

Your Role:

• Market Building: You will identify and engage key decision-makers at School Authorities (Schulträger) and School Managements (Schulleitungen).
• Consultative Sales: You will navigate complex, public-sector sales cycles (3-6 months), managing stakeholders from procurement to pedagogy.
• Brand Ambassador: Represent us at key industry events (Didacta, Learntec) and act as the feedback loop between German clients and our Nordic Product team.

Who You Are:

• Native German Speaker: You communicate fluently and professionally with public sector officials (C2 level).
• Commercial Mindset: You have 2-5 years of B2B sales experience (SaaS or Education preferred). You enjoy the challenge of opening new doors and closing deals.
• Strategic & Resilient: You understand that selling to the public sector requires patience, persistence, and a strategic approach.
• The "Builder" DNA: You thrive in agile environments where you have autonomy and responsibility.

Competitive Package: Strong base salary with an uncapped commission structure where high performance is rewarded immediately.

Stability: Backed by a profitable Nordic parent company.

Culture: Flat hierarchies, Scandinavian work-life balance, and a central Berlin office.

About EQL Edtech EQL Edtech is the leading recruitment specialist dedicated to the education technology sector. We partner with the world's most innovative companies to help them scale their teams and impact.

Applications are treated with strict confidentiality.

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