FOUNDING TEAM (consumer brand pre-launch)

GASOLINA provides next-gen nutrition at the intersection of supplements and lifestyle products.
For our go-to-market, we are launching MAN IN A CAN - the world's first functional beverage optimised for men's health - in mid August. In doing so, we are creating an entirely new product category - with interest validated through +6,000 test persons.
We have high ambitions to become one of the relevant European lifestyle brands for the health-conscious & wellbeing-minded.

Don't see your exact role? Good - neither do we, yet. We're building a small founding team, and we'd rather shape a role around an exceptional person than force an exceptional person into a box. If you're great at something that moves this brand from 0 to 1 - growth, content, design, marketing, ops, sales. Whatever your edge is: If our mission lights you up, pitch us. Tell us what you'd own and why you.
Our promise: high exposure, high responsibility, high velocity while buidling one of the most unique consumer brands today.

+++ Given a certain seniority, a Co-Founder role is conceivable as well +++

Tasks

• Pitch us the lane you'd own - and back it with stuff you've actually done
• Take end-to-end ownership of a core part of the business from day one; for example:
• → Brand & content - shape how we look, sound, and feel
• → Growth & community - make the brand spread
• → Ecom & performance marketing - sophisticate traffic, conversion, and retention
• → B2B & brand partnerships - get the product in front of the right audience
• → Ops & claude - oil the engines and build a backbone we can scale with

Requirements

• You're exceptional at something — and can prove it, not just claim it
• 1+ year full-time experience OR various high-impact internships at consumer brand or in high-performing environment (startup, consulting, VC, finance)
• Very good English & German
• Based in Berlin, Munich or willing to relocate
• Comfortable switching between analytical thinking and getting your hands dirty; finding joy in solving problem no matter how
• Profound passion & hunger to build a brand from the ground up and make it big

Benefits

• #1 hire next to WHU founder with full 0 to 1 exposure, substantial responsibility, and vast creative head space
• Considerable founding team equity options
• Clear path to 'Head of' to long-term C-level role as the company scales

We're just getting started and have the major ambition to become the coolest brand creating food & beverage innovations that work like supplements and feel like lifestyle products.

If that mission lights you up and you don't back down from an actual challenge, we want to hear from you.