General Manager DACH

General Manager DACH

Key & Asset Management (Traka and KEYper brands) | ASSA ABLOY GROUP

Germany | Hybrid

Build the future of intelligent security across the DACH region

What if your next leadership role wasn't about maintaining a successful business—but building one?

At Traka, part of ASSA ABLOY Global Solutions, we're looking for a commercially driven General Manager to lead and expand our Key & Asset Management business across Germany, Austria and Switzerland. This is a unique opportunity to shape strategy, grow a high-potential business, and build the partnerships and team that will define Traka's future success in the region.

If you thrive in growth environments, enjoy turning opportunities into long-term business success, and want the freedom to make a real impact, we'd love to hear from you.

Why this role matters

Organisations are under increasing pressure to know who has access to their critical assets, where those assets are, and how they are being used. Traka helps solve that challenge through intelligent key and asset management solutions trusted by organisations across industries worldwide.

As General Manager DACH, you will lead the next phase of growth across Germany, Austria and Switzerland. Your decisions will shape our regional strategy, strengthen our market presence, and help customers improve security, accountability and operational efficiency through innovative technology solutions.

The role

This is a leadership opportunity for someone who enjoys building businesses, developing people and creating long-term value. You will take ownership of the DACH region, defining the strategy while remaining close to customers, partners and emerging market opportunities.

Reporting to the Regional Director for Traka Nordic & DACH, you will represent the region in wider business discussions and help shape the future direction of the business. You'll join at an exciting stage of growth, leading a small but ambitious team and helping build the organisation, capabilities and market presence needed for the next phase of expansion.

Working across a network of resellers, system integrators, OEM partners and ASSA ABLOY businesses, you will create opportunities, strengthen strategic relationships and accelerate sustainable growth across the region.

What you will work on

• Defining and executing the long-term strategy for Traka and KEYper across Germany, Austria and Switzerland


• Expanding Traka's presence across the DACH region through strategic customer, partner and market development initiatives


• Building trusted relationships with key customers, system integrators, resellers, distributors and technology partners


• Leading, coaching and expanding a growing regional team while creating a culture of accountability, collaboration and high performance


• Working closely with ASSA ABLOY businesses and EMEIA support functions to leverage market opportunities and shared customer relationships


• Ensuring operational excellence, customer satisfaction and strong financial performance across the region

What will help you succeed

• Experience within the security industry, such as access control, video surveillance, alarms, software-based security solutions or related technologies


• Proven success leading commercial growth in B2B environments, ideally through partner and indirect sales channels


• Experience managing and developing teams within a growing organisation


• Strong strategic thinking combined with a hands-on approach to execution and business development


• Fluency in both German and English, with the flexibility to travel across the DACH region and internationally when required

Why Traka & ASSA ABLOY?

You'll join a business with the agility and ambition of a growth company, backed by the scale, stability and resources of a global market leader. You'll have the freedom to shape strategy, grow a talented team and leave a lasting mark on a business with significant untapped potential.

What you gain

• Meaningful Mission – Help organisations protect critical assets, improve accountability and create safer, more secure environments across industries that keep society moving.


• Innovation & Scale – Represent a market-leading portfolio of intelligent key and asset management solutions, combining hardware, software and connected technologies trusted by customers worldwide.


• Autonomy & Trust – Take ownership of the DACH business with the freedom to shape strategy, build partnerships and influence future direction.


• Growth & Development – Expand your leadership scope within an international organisation known for developing talent and creating long-term career opportunities.


• Work–Life Balance – Enjoy a flexible, hybrid working environment built on Scandinavian values of trust, collaboration and sustainable performance.

Ready to build something that lasts?

If you're a security industry leader who thrives on ownership, partnership building and turning opportunity into sustainable success, we'd love to hear from you.

Join Traka and ASSA ABLOY and help shape the future of intelligent key and asset management across the DACH region.

We review applications regularly, so don't wait. Please make sure you send your CV in ENGLISH. 

We’re committed to building diverse, inclusive teams and encourage applications from all who see themselves thriving here. To make sure your personal data stays protected, we do not review applications sent via email or post. If you have questions about the role or process, contact Léa Rein, Senior Talent Acquisition Business Partner at [email protected].

Let’s create a safer and more open world — together.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.