German Copywriter

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.


• Supported over 350k patients living with obesity across our 5 markets


• Received selective NICE endorsement to provide services to the NHS.


• Tailored our offering to thousand of patients in Germany and Japan

What’s next?

Our goal for the next 3 years is to be supporting 1 million patients globally - live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build Germany’s largest and best digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

About The Role (What you’ll be doing)

Words matter at Juniper, and this role is responsible for making every single one count. As our German Copywriter, you'll own the voice of Juniper in our fastest-growing market, writing across everything from campaign concepts and VO scripts to landing pages, emails, and in-app content. You'll work at the intersection of brand and performance, bringing creative ideas to life while ensuring our messaging is consistent, compelling, and clinically credible. This role reports to our Creative Lead in Berlin.

• Develop and own the tone of voice and glossary across both product and brand. 


• You write with clarity, empathy, and personality as you set the standard for copywriting excellence across the German market


• Find hooks based on the brand insights, and work with the creative team to develop these into campaign concepts and scripts


• Support the acquisition team across briefs at all levels (ads, landing pages, emails, articles, press releases, the app, the website… everything!) 


• You'll generate ideas and assist in the development of performance marketing work as well as any and all owned channel comms


• Craft the messaging and positioning for new Eucalyptus products, campaigns, initiatives and features


• Be English/German bilingual, and based in Berlin
  
  

About You (Who We’re Looking For)

• 4+ years experience as a German copywriter within an agency, in-house team or a freelance writer


• Mothertongue German and English at an advanced level


• Deep expertise of the creative development process, through concepts, ideation, creation and execution


• Ability to clearly articulate and present copy and ideas in response to briefs


• You're comfortable working autonomously, taking initiative, and solving problems in a rapidly growing and fast-paced environment


• Ability to get buy-in from key stakeholders; working in a team


• Track record of bringing people on the journey with you – they know what’s changing and why
  
  

So Why Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.


• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.


• You’ll be part of the pioneering German Eucalypts - You’ll be a big part and influence in building and establishing Euc’s local identity and culture as a company.


• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews. We’re committed to helping every Eucalypt reach their full potential.


• We offer a range of benefits, including:
  
  
  
  • Your own stake in the business with our employee options program
  
  
  • 50€ wellness benefit monthly (for gym, classes, therapy, anything that supports your physical or mental wellbeing)
  
  
  • Branded merch
  
  
  • Regular team events and dinners
  
  
  • 25 days holiday + bank holidays
  
  
  • Hybrid working (2 days in office per week) in Berlin
  
  
  
  

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.