German Speaking Performance Marketing Lead

• Location: Entirely Remote across the EU (Corporate HQ: Bochum, Germany)
• Type: Full-Time
• Required Experience: 5+ Years
• Languages: Fluent German (C2 Level) & Business English
• Compensation: €80,000 Total Target Earnings (€68,000 Base + €12,000 Target Bonus for German hires; regional cost adjustments apply for other EU locations)

Position Overview

We are seeking an analytical, growth-focused marketer to assume complete strategic and operational command of our paid acquisition setup from day one. In this role, you will design, manage, and scale performance marketing initiatives across Google, LinkedIn, Shopify Ads, and Content Syndication to capture high-value B2B prospects and drive installations for our software portfolio.

Beyond campaign management, you will construct standardized marketing systems, execute data-backed experiments, and prepare to build and manage a dedicated marketing team within 12 to 24 months.

Key Responsibilities

• Paid Channel Ownership: Strategy, execution, and optimization across Google Ads, LinkedIn Ads, Shopify Ads, and syndication networks.
• B2B Acquisition & Conversion: Direct qualified target traffic into our Shopify App Store listings, turning initial interest into active app installs and lasting client relationships.
• Process & Framework Development: Replace ad-hoc tactics with well-documented, repeatable workflows, standard operating procedures, and key performance indicators.
• Experimental Growth Methodology: Formulate hypothesis-driven tests, measure outcomes accurately, and rapidly iterate based on performance data.
• Analytics & Attribution Architecture: Set up and maintain clear tracking, funnel attribution, and performance reporting using GA4, Google Tag Manager, and Looker Studio.
• Cross-Functional Partnering: Collaborate with Product and Customer Success teams to launch feature updates, cross-selling campaigns, and account expansion tactics.
• Leadership Roadmap: Lay the organizational foundation required to hire, onboard, and lead a full marketing team within 1 to 2 years.

Candidate Profile

Must-Haves

• Experience: 5+ years of hands-on performance marketing experience (ideally 4–7 years) running multi-channel campaigns in B2B SaaS, e-commerce, or the Shopify environment.
• Acquisition Expertise: A successful track record of executing B2B lead generation via Google Ads and LinkedIn Ads with an emphasis on qualified leads.
• Data-Centric Focus: Complete comfort with acquisition unit economics (CAC, CPL, ROAS, conversion percentages, and traffic growth).
• Systemic Mindset: Demonstrated capability to create scalable, documented processes rather than relying solely on manual execution.
• Tech Stack Mastery: Hands-on proficiency with marketing automation/CRMs (e.g., HubSpot) and tracking tools (GA4, GTM, Looker Studio).
• Language Skills: Fluent German (C2 standard) is required to successfully target the DACH market, paired with fluent English skills.
• Remote Competency: High autonomy, discipline, and personal accountability in an asynchronous, remote work environment.
• In-Person Gatherings: Readiness to travel for two multi-day team retreats per year (2–3 days each).

Nice-to-Haves

• Direct experience running acquisition campaigns inside the Shopify App Store.
• Exposure to Product Marketing, Lifecycle Marketing, or Customer Marketing strategies.
• Initial team leadership experience or a strong capacity for people management.

What We Offer

• Strategic Freedom: Complete creative and operational autonomy to build the performance engine for a profitable app suite supporting over 13,000 active clients.
• Career Growth: A direct trajectory toward Senior Marketing Lead and team leader within 12–24 months.
• EU Remote Flexibility: Work from anywhere in the European Union, combined with two annual team offsites.
• Compensation Structure (Germany Benchmark):
  • Base Salary: €68,000 gross p.a.
  • Variable Target: €12,000 p.a.
  • Target Earnings (OTE): €80,000 p.a.
  • Note for non-German EU Residents: Compensation will be adjusted to reflect local market rates via our Employer of Record (EOR) service.
• Benefits & Perks: Access to location-dependent perks through our EOR, such as bike leasing schemes (JobRad), public transport subsidies, private pension contributions (BAV/VWL), fitness passes (Urban Sports), and mental health resources.
• People-First Culture: A flat hierarchy that emphasizes transparent communication, continuous learning from mistakes, and genuine human connection.

Culture & Core Values

Great work comes from genuine trust, clear communication, and mutual respect. We value tangible execution over corporate jargon, treat mistakes as shared learning opportunities, and keep authentic human connection at the center of technological progress.