German Speaking Performance Marketing Lead

• Work Arrangement: 100% Remote (EU-wide; Headquarters in Bochum, Germany)
• Engagement: Full-Time
• Required Experience: 5+ years
• Language Skills: Fluent or C2-level German & Professional English
• Total Compensation: €80,000 OTE for German hires (€68,000 Base + €12,000 Performance Bonus; scaled by region for non-German EU hires)

Position Summary

Are you an analytical growth marketer who thrives at the intersection of online retail, software-as-a-service, and Shopify? We are searching for an autonomous Performance Marketing Lead to overhaul and direct our growth strategy starting on Day 1.

In this position, you will take charge of our paid acquisition channels (spanning Google, LinkedIn, Shopify, and Content Syndication) to acquire high-converting B2B prospects and drive installations across our suite of Shopify applications. You will design structured marketing systems, execute data-backed experiments, and pave the way to assemble and lead your own marketing unit within the next 1 to 2 years.

Core Responsibilities

• Multi-Channel Strategy & Execution: Oversee, scale, and refine paid campaigns on Google Ads, LinkedIn Ads, Shopify Ads, and Content Syndication networks.
• Acquisition & Conversion: Guide qualified B2B prospects to our Shopify App Store listings, turning casual interest into active installs and long-term client value.
• Operational Systems: Design well-documented, repeatable workflows with clear metrics and transferrable playbooks.
• Experimental Growth: Use an evidence-backed approach—hypothesizing, testing, analyzing, and continually optimizing campaign efficiency.
• Analytics Architecture: Set up precise measurement frameworks and visual tracking dashboards utilizing GA4, GTM, Looker Studio, or equivalent tools.
• Cross-Functional Alignment: Coordinate with Product and Success teams to support new feature rollouts, upsells, and cross-promotions.
• Leadership Pipeline: Lay the structural groundwork to recruit, train, and manage a dedicated marketing team within 12 to 24 months.

Candidate Profile

Essential Requirements

• Track Record: 5+ years in performance marketing (ideally 4–7 years) managing multi-channel paid acquisition within e-commerce, B2B SaaS, or the Shopify ecosystem.
• Ad Platform Expertise: Direct expertise running B2B lead generation via Google Ads and LinkedIn Ads focused on qualified sales leads.
• Metric-Driven Mindset: Mastery of growth metrics (CAC, CPL, ROAS, conversion percentages, traffic volume) with an emphasis on data-backed choices.
• Systemic Approach: Ability to establish scalable frameworks rather than simply executing ad-hoc tasks.
• MarTech Proficiency: Experience using CRMs and automation suites (e.g., HubSpot) along with tracking tools (GA4, GTM, Looker Studio).
• Fluency: Fluent or C2-level mastery of German to engage the DACH target audience effectively.
• Remote Competency: High autonomy, self-discipline, and strong accountability working asynchronously.
• Travel: Ability to attend two in-person team offsites each year (2–3 days per event).

Preferred Qualifications

• Direct background marketing apps inside the Shopify App Store.
• Familiarity with Product Marketing, Lifecycle Management, or Customer Marketing.
• Prior supervisory experience or a demonstrated aptitude for leadership.

Key Benefits & Offerings

• Strategic Freedom: Complete creative control to build the acquisition engine for a profitable app portfolio supporting 13,000+ active paying subscribers.
• Career Advancement: Clear progression path to Senior Marketing Lead and team manager within 1–2 years.
• Remote Independence: Complete flexibility to work anywhere within the EU, complemented by twice-yearly team gatherings.
• Competitive Compensation Structure (German Benchmark):
  • Base Pay: €68,000 gross p.a.
  • Variable Incentive: €12,000 target p.a.
  • Target Earnings (OTE): €80,000 p.a.
  • Note on EU Locations: Compensation for non-German EU residents will be adjusted to local market standards via our Employer of Record (EOR) partner.
• Perks & Lifestyle: Location-dependent benefits through our EOR, which may include bicycle leasing (JobRad), transit passes, private pension contributions (BAV/VWL), fitness subsidies (Urban Sports), and mental health resources.
• Human-Centric Culture: An authentic, collaborative work environment that prioritizes open feedback, mutual trust, continuous learning, and strong personal connections.

Core Values

We believe top-tier results come from genuine collaboration, transparency, and mutual respect. We value follow-through, clarity, and authenticity over corporate jargon. Errors are viewed as team learning experiences, ensuring that human connection remains at the core of our technical innovation.