Global Partner Marketing & Demand Generation Manager (f/m/d) - Remote in Germany

Imagine stepping into a role backed by a world-class partner ecosystem — AWS, Autodesk, UiPath, Capgemini, McKinsey, Accenture, and more — and a product that engineers across industries genuinely love. At Synera, that's exactly where this role starts. We're looking for someone with the drive and creativity to take that foundation and build it up, bringing it to the next level! 🌟

WHAT YOU WILL DO

You'll be the first person to truly own partner marketing at Synera, turning relationships with our strong partner network into a real driver of awareness and pipeline. You'll work at the intersection of sales, product, and marketing — coordinating with our VP of Marketing Kacey, Strategic Partnerships Lead Marc, VP of Software Partnerships Andrew, and external partners across Europe, the US, and beyond.

You'll be the go-to person to plan and run partner -marketing campaigns like marketplace add-ins for users, product releases, and partner-specific collaborations, leveraging channels like webinars, events, industry associations, digital campaigns, LinkedIn, PR, and more. That means developing joint campaign strategies, coordinating with partners on messaging and execution, and making sure every activation lands.

A big part of the role will be building Synera's partner marketing channel from the ground up — defining the campaign models, setting up the incentives, and working with smultiple internal and external stakeholders to make sure partner campaigns convert into both pipeline and broader user adoption.

If you're someone who loves the creative side of marketing just as much as building the structure behind it — this role was made for you. 🚀

⚡ In 6 months: 

• A scalable partner marketing framework is live, — covering proactive co-marketing for technology partnerships, dedicated programs for consulting and service provider partners, and enablement for value-added resellers in select markets.

• A partner referral channel is defined and tracking pipeline.

⚡ In 12 months: 

• Multiple strategic partners are actively co-marketing with Synera, including Autodesk, UiPath, Capgemini, Accenture, ARRK, AWS and selected technology partners.

• Synera is leveraging co-marketing opportunities with partner associations like VDI, NAFEMS, SAE International, and others.

• Partner channels are measurably contributing to awareness, user adoption, and lead generation.

• A partner referral program is generating predictable pipeline and contributing to ARR.

Here is our team at the summer event - join us at the next one! 👋

🌱 WHAT'S IN IT FOR YOU?

We believe in transparent conversations about compensation from the start. For this role, our planned salary ranges are:

• Experienced Level: €59,500 - €80,500 annually

We determine the level we hire you for based on your experience, the scope of responsibilities you'll take on, and the impact you can drive. While we typically hire within these bands, we're open to some flexibility for candidates who bring exceptional value to the role.

Check out this page to learn how we approach salary, career growth, and creating an environment where everyone can shine.

What we offer beyond salary:

• Flexible working: you decide when & where to work (as long as you have a residency in Germany).

• Flexible public holidays: swap days off according to your values and beliefs!

• Home office setup support + access to our office in Bremen.

• Personal development budget of €2,000 to attend conferences and trainings or buy interesting books to improve in an area of your choice.

• We don't count your vacation days, as we trust all our team members to decide what's best for them and the company.

• Prefer two wheels over four? 🚲 We’ve got you covered with JobRad.

• To support your personal and professional well-being, we offer company fitness with Wellpass and mental health platform nilo.

• Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites twice a year! 🌈

🚀 WHAT YOU NEED TO SUCCEED

Even if you don't meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please keep in mind that you don't have to match all the listed requirements exactly to be considered for this role. 

• You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview.

• You're a native German speaker with fluent English — this role spans European and US markets, and both languages are part of your daily work.

• You bring extensive experience in B2B marketing, with a strong focus on partner or channel marketing, working with technology partners, consulting firms, or value-added resellers.

• You've run multi-channel campaigns end-to-end: webinars, events, digital, LinkedIn, email, PR — and you care about how they look and perform, not just whether they shipped.

• You're comfortable with ambiguity and building processes from scratch.

• You've worked at or marketed highly complex enterprise technology, — ideally in an engineering environment.

• You're a strong communicator who can coordinate across sales, product, and external partners without losing the thread.

P.S. Synera is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day, and be prepared to share with us how your perspective will bring something unique and valuable to our Marketing team. 🤓