Head (f/m/d) Global Marketing - Hemostasis

Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

Then come and join our global team as Head (f/m/d) Global Marketing - Hemostasis to be responsible and accountable for the business success of the Hemostasis (a Diagnostics product line of ~€380'0 annual revenue).

Your tasks and responsibilities:

• You are accountable for sustaining and maximizing revenue, profitable growth, and market share in Hemostasis markets against competitors with specialized and selective offerings
• You manage operational performance, including revenue, costs, contribution margin, gross profit, all accomplished working closely with all HQ functions and regional teams
• You are a skilled marketeer versed and skilled in leading and training your team regarding:

Analytics

• Integrate and interpret complex market and financial data (e.g., NPV, revenue, market share) to drive strategic decision-making. Implement data-driven strategies that help forecast market trends, identify new opportunities, and enhance competitive advantages

Customer/Stakeholder Insights

• Leverage a deep knowledge of stakeholder needs, regional differences, and decision-making processes to identify market trends and unmet needs. Use these insights to influence internal and external stakeholders and drive results

Brand strategy

• Develop and execute strategies that address shifts in the market and healthcare environment. Build and implement well-differentiated strategies with clear objectives, value proposition and execution plans in collaboration with cross-functional teams

Pricing strategy

• Use your understanding of pricing frameworks and market dynamics to create profitable pricing strategies. Ensure that pricing decisions align with market realities, compliance standards, and long-term stakeholder needs

Message delivery and deployment

• Drive innovative messaging tactics across all channels, including digital media, ensuring effective communication of value propositions to both internal and external audiences

Launch excellence

• Lead cross-functional teams to execute product launches, ensuring timely and efficient delivery of commercial offerings. Track post-launch performance with dashboards and measurement tools

To find out more about the specific business, have a look at https://www.siemens-healthineers.com/hemostasis

Your qualifications and experience:

• You hold a university degree in natural science, medicine, economics or comparable
• You have a very broad and deep expertise and long-term experiences (>10 years) in the IVD market; experience in heading IVD labs is a plus
• Ideally, you have a knowledge and experience in the Hemostasis market
• You have a strong track record in sustaining and maximizing revenue, achieving profitable growth, and expanding market share in competitive environments
• You have a very profound experience in leading cross-functional teams and the ability to influence absent authority, motivate, and drive accountability to achieve results
• You have knowledge of driving digital transformation and identifying synergies across different franchises to enhance product portfolios

Your attributes and skills:

• You possess excellent communication and collaboration skills, capable of conveying complex information in a way that is suited to the target audience and situation
• You are a role model for executive-level leadership, setting a high standard for business decision-making and leadership behavior
• You demonstrate strong business and financial acumen, managing operational performance metrics such as revenue, costs, contribution margin, gross profit, product positioning, and pricing strategies
• You demonstrate strong strategic thinking, identify opportunities for growth, and develop long-term plans to achieve business objectives
• You have fluent English skills and intercultural competencies. Knowledge of German is an additional plus