In-Market Sales Manager - Germany

Want to accelerate your career? Electrify your potential as a In-Market Sales Manager and join the fastest growing motorsport on the planet!

About Formula E:

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.

Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

Welcome to the home of Global Electric Street Racing.

The Role:

This role is offered on an independent contractor basis.

Total €100,000 OTE Package

Are you a high-octane commercial "hunter" ready to drive the future of motorsport in one of the world's most dynamic cities? We are looking for an In-Market Sales Manager to serve as the primary commercial engine and brand guardian for Formula E in Berlin. This isn't just a sales position; it is a mission-critical role where you will bridge the gap between global strategy and local execution, ensuring the Berlin E-Prix is a sold-out, commercial powerhouse event.

You will balance revenue generation with strategic brand management, ensuring that while the world watches the race, the local market is fully integrated, invested and inspired.

• Revenue Generation & Pipeline Command: You own the local bottom line. Your mission is to achieve 100% of assigned revenue targets by identifying and securing commercial opportunities outside of our global partner ecosystem. From the proactive sale of premium Race Suites and B2B ticketing bundles to securing local sponsorship inventory, you are responsible for the full sales cycle, from initial lead generation to the final handshake.

• Brand Amplification & Market Insight: You are the conduit between our Global Marketing team and the Berlin market. You will ensure our global campaigns resonate with German cultural nuances. Whether you are speaking at industry forums, launching ticket sales, or hosting fan watch-alongs, you serve as a high-profile brand ambassador, providing real-time market insights that shape our digital and promotional strategies.

• Strategic Stakeholder & Logistics Synergy: You are the vital link between Formula E’s global headquarters and Berlin’s local service providers. You will immerse yourself in understanding and navigating the complexities of venue logistics, hospitality fit-out agencies and ticketing platforms. By working closely with Global Account Managers, you ensure that every local activation aligns perfectly with our global partnership standards, delivering a seamless experience that builds fans and partners for seasons to come.

What we're looking for in you:

• The "Hunter" Sales Expert: You possess a proven track record in B2B sales, hospitality or commercial partnerships within the sports, entertainment or luxury sectors. You have a relentless drive to close deals and an existing network of high-level corporate contacts within Berlin. You don't just wait for leads; you create them.

• The Cultural Navigator: You are a master of German business etiquette with native or business-level fluency in German and excellent professional English. You possess the "cultural intelligence" to maintain Formula E’s global prestige while ensuring every proposal and activation feels authentically local and tailored to the Berlin market.

• The Operational Strategist: You have the agility to switch between high-level commercial negotiation and hands-on operational problem-solving. You are experienced in managing third-party agencies and navigating the logistical pressures of large-scale international events.

• The Resilient Entrepreneur: You treat the Berlin market as your own business. You thrive in the high-pressure environment of a race-week countdown and possess the "persuasive communicator" skills to tell the story of the future of motorsport. You are self-motivated, highly organised and ready to take full ownership of the Berlin E-Prix’s commercial success.

What's in it for you?

• 25 days' annual leave, Birthday day off and Wellbeing leave

• Opportunity to extend your stay if travelling for a race event

• Health Cash Plan and access to the Aviva Digital Workplace app

• Enhanced Parental Leave

• Flexible Bank Holidays

• Paid volunteer and carer's leave

• Cycle to Work and Electric Car Scheme

• Formula E store discount

• Regular social events and employee working groups

This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office.

Application Process

Think you’ve got what it takes to join our race to the future?

The closing date for this role is 7th August, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We’ll see you at the starting line!

¡VAMOS!

If you require further assistance in accessing the application or require a different format of the application, please contact [email protected]

If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!