Intelligence & Insights Lead

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

With offices in Berlin, Düsseldorf, Frankfurt, Hamburg and Munich, Burson Germany advises organisations on how to strengthen their reputation, navigate change and unlock new opportunities for growth. We combine deep knowledge of the German market with the reach and expertise of Burson’s international network, supporting clients across both local and global priorities. 

Our multidisciplinary team brings together specialists across Consumer & Brand, Corporate & Public Affairs, Creative & Content, Intelligence & Innovation, and Advisory. This breadth of expertise enables us to address complex business and communications challenges with integrated, insight-led solutions. 

We believe that reputation is a critical driver of long-term business success. Working in close partnership with our clients, we develop strategies that combine strategic counsel, creativity, technology and market intelligence to deliver meaningful and measurable impact. 

Our culture is built on collaboration, curiosity, and respect for individual expertise. By bringing together diverse perspectives and capabilities, we can understand our clients’ ambitions, anticipate emerging challenges, and help them lead with confidence in an increasingly complex environment. 

More About The Role 

As Intelligence & Insights Lead for Germany, you will play a pivotal role in driving the growth of Burson's intelligence and insights offerings in the market. Accountable to the Germany co-CEOs with a dotted reporting line to the EMEA Chief Intelligence and Insights Officer, you will be responsible for market demand generation, client problem-framing, commercial growth and the interpretation of data-led outputs into clear client recommendations. You will partner with the regional hub for scalable production and technical delivery, while retaining market ownership of the brief, client narrative, quality sign-off and commercial accountability. This includes working closely with market leadership and client leads to identify opportunities, develop tailored solutions, and deliver measurable results. 

This role requires a deep understanding of the communications landscape in Germany, emerging technologies, and the transformative potential of data and AI. You will be able to connect data and technology capabilities directly to clients’ reputation, risk, crisis-prevention and strategic communications priorities, translating technical solutions into clear and commercially relevant narratives.  

You will collaborate closely with various teams, including client services, strategy and technology, to embed data-driven practices throughout Burson and across client projects. This will include close partnership with Burson’s Corporate and Public Affairs teams, alongside Brand and other specialist capabilities, to identify and address opportunities for data-led risk and reputation intelligence. A key component of this role will be to build and nurture relationships with senior client and team leaders in Germany, while connecting into the wider EMEA Intelligence & Insights community. 

What You'll do 

• Growth Leadership: Drive growth of Burson's intelligence and insights offerings in Germany, working with market leadership to source, shape and convert briefs from existing and net-new clients. Develop and implement market growth strategies, leveraging Burson’s AI product suite (Sonar, Decipher, KYO, Flight School, and the Fount), our wider tech stack and the WPP Open platform. 

• Client Engagement: Build and maintain strong relationships with key client stakeholders and leaders, understanding their business challenges and developing tailored data-driven solutions. Frame Burson’s data and technology capabilities within a compelling commercial and communications narrative, clearly demonstrating how they can support reputation management, crisis prevention, risk intelligence and strategic PR. Lead client presentations and workshops, showcasing the value of Burson's data and AI capabilities through practical, business-relevant applications and outcomes.


• Team Enablement: Empower Burson teams in Germany to leverage data and AI effectively. Build the business case for future local intelligence & insight capability, brief the regional hub with clear priorities and context, and work closely with hub teams to deploy scalable solutions for your clients. Foster a data-driven culture within the market.

• Product Innovation: Contribute to the ongoing development and refinement of Burson's data products and AI suite. Identify emerging client needs and collaborate with product teams to develop innovative solutions. Stay abreast of industry trends and best practices. 

• Thought Leadership: Identify and develop thought leadership opportunities related to data, AI, and their application in communications. Contribute to industry publications, speak at conferences, and represent Burson as a thought leader in the data and intelligence space. 

• Collaboration: Work closely with the Chief Intelligence and Insights Officer, EMEA, market leadership, and other regional and global leaders to align data strategies and initiatives. Partner closely with local Corporate and Public Affairs teams, as well as Brand and other specialist capabilities, to develop integrated solutions,particularly in areas such as reputation, risk intelligence, issues management and crisis preparedness. Collaborate with other specialisms to ensure data is integrated throughout Burson's operations and client work. 

• Data Ethics: Ensure all data projects adhere to Burson's data ethics standards and comply with relevant regulations. Promote responsible data practices within the agency and among clients. 

Experience that contributes to success: 

• Extensive experience in data, intelligence and insights, with a proven track record of driving commercial growth and delivering client value. 

• Deep understanding of the communications landscape, emerging technologies, and the application of data and AI in PR. 

• The ability to translate technical and data-led capabilities into compelling commercial narratives and strategic recommendations linked to reputation, risk and communications outcomes. 

• Strong analytical skills, with the ability to translate complex data into actionable insights. 

• Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders. German and business english language skills are required. 

• Proven ability to build and maintain strong client relationships. 

• Ideally experience in leading and developing teams. 

• Knowledge of social, press, and web analytics tools, as well as research methodologies. 

• Passion for innovation and a commitment to data ethics. 

#LI-NE1

Unsere Vision ist es, das Burson die führende "Lernende-Agentur" für kreative Kommunikationsprofis und angehende Führungskräfte ist. Wir bieten ein dynamisches Umfeld, in dem ambitionierte Kolleg:innen, ihre Fähigkeiten verbessern, ihr Netzwerk erweitern können und letztendlich die besten Lösungen für die führenden Marken von heute und morgen entwickeln. Unser Engagement für Deine Entwicklung spiegelt sich in unseren starken Benefits und Mitarbeitenden-Programmen wider. Dazu gehören Weiterbildungsmöglichkeiten, Mentoring-Programme mit Branchenexpert:innen, eine lebendige und inklusive Unternehmenskultur, die Zusammenarbeit und Innovation fördert,
sowie attraktive Vergütungspakete zur Bindung von Top-Talenten. Wir investieren in unsere Mitarbeiter:innen, weil wir glauben, dass ihr Erfolg auch unser Erfolg ist.

Bei Burson sind wir eine Agentur für Lernbegeisterte. Wir wissen, dass unsere Stärken – Kreativität und Kommunikation – ein gewisses Maß an Spezialwissen erfordern. Deshalb ist es uns wichtig, außergewöhnlich talentierte Menschen aller Hintergründe und Identitäten einzustellen. Nur so können wir unsere wichtigste Aufgabe erfüllen: zu mutigen Ideen inspirieren, einen konstruktiven Dialog zu fördern, sinnvolle Erfahrungen zu schaffen und Innovation und Kreativität für unsere Partner:innen vorantreiben. Deine Einzigartigkeit – Dein Talent - macht Dich zu einer # BursonPerson. Und gemeinsam erzielen wir so außergewöhnliche Ergebnisse für unsere Kund:innen.

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