Interim Chief Marketing Officer (f/m/d)

Strategic Steering & C-Suite Alignment

• Global Roadmap: Define and refine the Global Marketing Strategy, setting high-impact OKRs and ensuring the marketing organisation is obsessed with progress and course-correction.

• Forecasting & BI: Collaborate with the Data Team and Channel Strategists to build robust yearly traffic forecasts. You will be the primary point of alignment between Marketing and the C-Level.

• Market Expansion: Identify technical and strategic levers for market development, ensuring our growth is both scalable and automated.

• Market Enablement and Adoption: Serve as the primary point of contact for the Market Heads, aligning market needs with overall company strategy & localising global strategies to markets, enabling markets to execute on global strategies

• Translate complex Marketing data into "Growth Stories" for the board and leaders

• Data Literacy: Foster self-service analytics, giving marketing teams the tools and training to independently extract insights and drive growth without relying heavily on data analysts.

Performance, Mobile & Social Excellence

• Performance Marketing: Architect and scale the global performance marketing framework with a rigorous focus on driving measurable ROAS and accelerating total revenue growth.You are responsible for the bid strategies, data attribution, and cross-market budget fluidity to ensure the highest global ROAS.

• Social Media : Define and lead the Global Social Media and Video Production strategy, focusing on high-impact storytelling designed to generate significant reach and high-intent traffic that consistently converts. 

• CRM, User Acquisition, SEO/GEO, Mobile Marketing: Provide strategic oversight for all global marketing initiatives, ensuring performance-driven execution efforts are seamlessly aligned with the wider performance funnel to maximize total ROI.

Financial Rigor & People Leadership

• Financial Governance & Performance Steering: Steer global and market-specific Gross Margin (Revenue minus Direct Marketing expenses) in line with budget and corporate guidance.

• Operational Leadership: Manage FTE planning and personnel costs. You will be responsible for resource management,, and the professional development of a diverse global team.

• Executive Experience: You have a proven track record as a CMO or VP of Marketing within a high-growth B2C/E-commerce or Travel environment.

• Analytical Prowess: You speak the language of Finance and BI. You are as comfortable in a complex spreadsheet as you are in a creative review.

• Performance Native: You have deep technical knowledge of Mobile UA, FB Ads, and the mechanics of scaling apps globally.

• Adaptive Leadership: You have the "Interim Mindset"—the ability to audit a complex organization quickly, identify inefficiencies, and execute improvements from Day 

• Communication: Fluency in English is essential; you must be able to command a boardroom and inspire a creative team with equal ease.
  
  

• If you are a seasoned leader who can bridge the gap between technical performance and global brand strategy, we want to hear from you.
• Please include your expected daily/monthly rate and your earliest availability.

• You were able to collect first experiences in the travel industry

• High Impact Autonomy: We give you the helm. You have the authority to make significant changes that impact millions of users

• Transparency: Clear salary bands and a culture of radical candor

• A unique and open company culture, where sharing ideas is our lifeblood

• The opportunity to leave your footprint aboard the pirate ship

• Flexible working hours

• You can work remotely as often as you wish, or come to our cool office in Berlin Mitte