Interim Marketing Specialist, Aviation

As a core member of Spire’s Growth Marketing and Go-To-Market team, the Interim Marketing Specialist, Aviation is responsible for planning, executing, and optimizing go-to-market campaigns, demand generation activations and lead generation programs across Spire’s SaaS and Data-as-a-Service (DaaS) product lines, serving both commercial and government markets. 

You are a hands-on executor who translates strategy, messaging, and GTM priorities into high-performing campaigns that generate engagement, pipeline, and measurable sales impact. You work at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent. 

This role is execution-focused and impact-driven. You own day-to-day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled. 

Your responsibilities 

Lead Generation & Demand Generation Execution 

• You will plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs. 

• Your responsibilities include: 

• Executing integrated campaigns across digital, content, events, and field activations e.g. inbound/outbound lead gen programs, content syndication, webinar/event-driven demand capture, ABM campaign execution, lead scoring and nurture workflow management, and digital demand generation (paid media, SEO/SEM support, social campaign 

• Supporting product, solution, and partner launches with coordinated GTM execution 

• Translating campaign briefs and messaging frameworks into executable activation plans 

• Managing timelines, assets, and stakeholders to ensure on-time, high-quality delivery 

GTM Coordination & Sales Alignment 

• You will work closely with Sales, LDRs, and Product teams to ensure marketing activation supports pipeline creation and sales execution. 

This includes: 

• Aligning campaign goals with Sales priorities and target accounts 

• Supporting MQL to SQL flow with clear handover logic and activation timing 

• Enabling Sales with campaign assets, messaging, and launch toolkits 

• Collecting sales feedback to optimize future activations 

Content & Asset Orchestration 

• You will coordinate the production and deployment of campaign assets in alignment with brand and messaging guidelines. 

Your responsibilities include: 

• Managing campaign assets such as emails, landing pages, case studies, and presentations 

• Ensuring consistent use of product positioning and narrative in activation materials 

• Coordinating with Brand, Content, and external agencies where needed 

• Reusing and repurposing assets across regions and channels to maximize impact 

Performance Tracking & Optimization 

• You will be accountable for tracking campaign performance and continuously improving results. 

This includes: 

• Monitoring campaign KPIs such as engagement, MQLs, SALs, SQLs, and pipeline contribution 

• Analyzing performance data to identify optimization opportunities 

• Reporting results and learnings to Growth Marketing and GTM stakeholders 

• Applying insights to improve future GTM motions and activation frameworks 

Process & Operational Excellence 

• You help build repeatable, scalable activation processes that increase speed and quality of execution. 

This includes: 

• Contributing to standardized campaign planning and launch processes 

• Maintaining activation calendars, timelines, and documentation 

• Supporting cross-functional GTM planning cycles and QBRs 

• Ensuring compliance with internal processes and regional requirements 

Desired skillset 

• Hands-on Marketing Activation professional with a strong execution mindset and a bias for action  

• 4–6+ years of B2B marketing experience, ideally in technology, data, or SaaS environments  

• Proven track record in executing integrated marketing campaigns and GTM activations, including ABM, paid media, and digital demand capture programs  

• Solid understanding of demand funnels, campaign KPIs, pipeline mechanics, and revenue contribution  

• Experience with lead scoring frameworks and nurture program design  

• Strong project management skills with close attention to detail, timelines, and delivery quality  

• Data-driven, pragmatic, and focused on measurable business outcomes  

• Experience partnering closely with Sales, SDRs, and Growth or Demand Generation teams  

• Comfortable managing agencies and collaborating with cross-functional stakeholders across the business  

• Hands-on experience with marketing automation and CRM tools such as HubSpot or Marketo  

• Good understanding of SaaS and/or DaaS business models, including subscription and usage-based metrics  

• Able to thrive in a fast-paced, international environment  

• Fluent in English; additional languages are a plus 

• Located in Munich, Germany

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in the office.

Access to US export-controlled software and/or technology may be for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying. #LI-MI1