Junior Product Marketing Manager

Join us as Junior Product Marketing Manager on our existing and upcoming games!

At Twin Harbour Interactive we strive to develop high-quality strategy games and make them accessible for all players around the world. In our eyes game development is a promise for fun and entertainment – that’s what we live and aim for!

As the Junior Product Marketing Manager, your mission is to support the execution and scaling of product marketing initiatives across our portfolio, with a strong focus on player-facing messaging, app store presence, and live feature communication.

You will play a hands-on role in shaping how our games show up in the app stores and at key product moments, ensuring clear, consistent, and impactful messaging across Store In-App Events, feature launches, and live-ops beats.

You will own Store In-App Events end-to-end and support broader go-to-market execution in close collaboration with Product, Publishing, Growth, and Creative teams.

This role reports to the Head of Product Marketing.

YOUR MISSION

Store In-App Events Ownership

• Own the end-to-end execution of Store In-App Events across platforms (Apple App Store & Google Play)

• Plan, create, and publish Store In-App Events aligned with product updates, live-ops beats, and promotions

• Partner with Product, Live Ops, and Creative teams to define messaging, timing, and visual requirements

• Ensure Store In-App Events reflect product priorities, player motivations, and seasonal beats

• Track performance and extract learnings to improve visibility, engagement, and conversion continuously

GTM & Launch Support

• Support GTM execution for features, live-ops events, and content updates

• Prepare briefs, timelines, checklists, and internal documentation for launches

• Ensure messaging is consistently applied across store, UA, and community touchpoints

• Coordinate inputs and approvals across cross-functional teams

• Support launch retrospectives and documentation of best practices

Messaging & Brand Consistency Support

• Apply approved messaging frameworks, narratives, and brand guidelines across executions

• Support copywriting and adaptation of player-facing messaging for store and product beats

• Help maintain internal documentation for product positioning, personas, and narratives

• Flag inconsistencies or execution risks early to the Head of Product Marketing

Insights, Performance & Learning

• Monitor the performance of Store In-App Events and key beats

• Support post-launch analysis and documentation of learnings and best practices

• Work with Analytics and Growth teams to understand key KPIs and performance drivers

• Help turn insights into actionable recommendations for future campaigns

YOUR BACKSTORY

Must-Have

• 1–2 years of experience in Product Marketing, Marketing, Publishing, or a related role (gaming preferred)

• Strong interest in mobile games, live-ops, and player behavior

• Basic understanding of app stores and mobile game ecosystems

• Comfortable working with multiple stakeholders and deadlines

• Highly organized, detail-oriented, and reliable in execution

• Strong written communication skills with a player-first mindset

• Willingness to learn and grow into a broader Product Marketing role
  

Nice-to-Have

• Experience with mobile F2P games

• Basic familiarity with ASO, Store In-App Events, or UA concepts

• Experience working with tools like Google Workspace, Excel, Confluence, or Jira

• Interest in brand, positioning, and player psychology

What Success Looks Like

• Store In-App Events are consistently executed on time, on brief, and with clear performance visibility

• Product updates and live-ops beats are clearly and compellingly communicated to players

• Product Marketing is seen as a reliable execution partner by Product and Publishing teams

• Messaging quality and consistency improve across store and product touchpoints

• You build a strong foundation to grow into a full Product Marketing Manager role
  

Why You'll Love Working With Us

A Global Team, A Shared Purpose

Our strength lies in our diversity. With over 30 nationalities represented across our two locations, we’re united by a shared passion for strategy games and a bold vision for the future. We celebrate what makes each of us unique – our perspectives, our stories, and the paths that led us here.

Work Your Way

Whether you're crafting code from a harbor-view desk in Hamburg or fine-tuning design details under the Maltese sun, we support flexible hybrid work models that empower you to do your best work – wherever you are.

Grow With Us

At Twin Harbour, your journey matters. Our Career Path Framework and mentorship culture provide the clarity and feedback you need to take the next step – whether you’re deepening your expertise or branching into new disciplines. We invest in your growth with language courses, e-learning platforms, and support for conferences and training.

We’re Human First

We believe that great teams are built on trust, respect, and good humor. From game nights to casual drinks, quiz nights, and karaoke, we don’t just work together – we connect, play, and support each other like a true crew.

Join Twin Harbour Interactive

Where Strategy Meets Vision.

Twin Harbour Interactive is a global strategy game powerhouse, shaping the future of long-term multiplayer gaming. With offices in Hamburg and Malta, we design strategy games that bring people together – across borders and generations.

Whether you’re an expert tactician or an imaginative world-builder, there’s a place here for you to grow, thrive, and leave your mark.