Lead B2B Marketing Manager - Demand Generation (all genders)

Speak our language! We are Lingoda. Our mission is to build bridges through life-changing language learning.  Lingoda is a fast-growing online language school for language learners aspiring to provide a human-centric, personalized and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.We work hard to contribute to a better society. How? Here are three examples:Lingoda's MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programsIn the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in GermanyIn December 2022, we won “Best Digital Learning Product of the Year” at the Digital Education Awards 2022We are currently looking for a Lead B2B Marketing Manager - Demand Generation (all genders) based in Berlin Mission: This is a project leading role and holds a central position in driving marketing efforts aimed at elevating brand awareness and generating qualified leads within the various Lingoda business units. This role involves orchestrating the development, execution, and optimization of marketing campaigns across diverse digital and offline channels, tailored to the B2B customer journey. Responsibilities include collaborating closely with the Sales and Marketing Team to refine Lead-Nurturing strategies, monitoring campaign performance metrics, and providing actionable insights to enhance ROI. Additionally, this role will foster collaboration with internal teams and external agencies to drive growth projects and contribute to Lingoda's long-term marketing strategy.

Your Tasks:

Drive full-cycle marketing initiatives with a clear focus on increasing awareness and generating qualified leads

Develop and implement end-to-end marketing campaigns across digital channels and offline channels, focusing on the B2B customer journey (awareness, lead generation, revenue).Work closely with the Sales Team to ensure a seamless Sales-Funnel and to refine Lead-Nurturing strategies accordingly

Optimize the Sales-Funnel consistently by focusing on the KPIs of your campaigns

Plan, implement, and monitor budgets, targeting, and conduct A/B testing to optimize campaigns for performance and ROI

Monitor campaign performance metrics, analyze data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities

Collaborate with internal teams and external agencies to run growth projects

Understand customer needs and provide detailed feedback to the product teams to inform the roadmap and priorities

Work on setting a long-term marketing strategy to drive Lingoda’s vision and execute it effectively

You bring to Lingoda:

More than five years of experience in marketing, focusing on Performance (PPC), Content Marketing and Event Marketing in a B2B context

Extensive experience in collaborating with marketing agencies, successfully managing projects from start to finish

Broad experience with various channels for generating qualified leads (experience in Event Marketing is a plus)

Proficient use of Marketing and Sales Automation tools such as HubSpot, Eloqua, or Salesforce

Skilled in developing B2B Lead-Nurturing strategies and implementing campaigns along the Sales-Funnel

Proficient use of web analytics tools such as Google Analytics or Adobe Analytics

Excellent project management skills, with a strong ability to lead projects and drive initiatives, analyze and interpret data, relying on both intuition and numerical data to inform campaigns

Proficient communication skills in both German and English, C2 level both verbally and written

A team player with a respectful demeanor towards colleagues

Transparent, conscientious, and structured approach to work

Effective communication and assertiveness, with a hands-on mentality and the ability to work cross-functionally, communicating campaign strategies and results effectively

Detail-oriented mindset with a proactive approach to problem-solving and optimization.

What you can expect from Lingoda:

Approachable leaders and transparent communication - every voice counts at Lingoda!

Company events and colleagues who are always happy to socialize + budgets towards team building events!

An inclusive environment with great team spirit and passion for languages

A well-structured and exciting onboarding process to set you up for success!

The possibility to work remotely from your home or in the office located in the heart of Berlin

Education funds because we want to see our people grow

Free access to our language classes

Mental Health programs

Corporate benefits & pension funds

28 vacation days per year

Free snacks & drinks at the office

The modern hardware necessary for your work (n/a for freelancers)

Flexible working hours