Lead Performance Marketing Manager

DEADLINE FOR APPLICATIONS

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ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

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WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Lead Performance Marketing Manager for ShareTheMeal
TYPE OF CONTRACT: Regular Consultant CST-I
UNIT/DIVISION: Private Sector Partnerships (PSP), ShareTheMeal team
DUTY STATION: Berlin, Germany
WORKING SCHEDULE: 11 months
DURATION: Monday to Friday full time
LINE MANAGER/SUPERVISOR: Head of ShareTheMeal

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the
world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build
a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the
impact of climate change. Around 20,000 people work for the organization, most of them in remote
areas, directly serving the hungry poor.
ShareTheMeal is WFP’s fundraising and awareness-raising app. To reach a world with
zero hunger, WFP is investing in and growing private sector partnerships. ShareTheMeal is WFP’s
fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way
for people to join our efforts in creating a world with zero hunger.
ShareTheMeal currently has more than 1.6 million users worldwide, who have shared more than 235
million meals (US$ 190 million). WFP is pursuing an ambitious growth strategy for individual giving, and
ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on
further developing the app to include new and innovative features, and on increasing the engagement
of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES / RESPONSIBILITIES
The Consultant, reporting to the Head of ShareTheMeal, is expected to:
• Lead performance add multimillion dollar budget.
• Lead the execution, and optimization of high-impact digital performance marketing strategies
to support the ShareTheMeal app and website.
• Develop comprehensive media plans that align with business goals, ensuring strategic allocation
of budgets across channels and markets for maximum impact and returns.
• Regularly analyze data to assess the effectiveness of marketing efforts and provide insights for
optimization.
• Explore and test new acquisition channels to diversify fundraising efforts and reach new
audiences.
• Utilize data insights and behavioral analysis to identify and engage with different personas,
optimizing campaign messaging and creative to increase conversion rates and supporters’
retention.
• Proven experience in leading performance marketing teams, demonstrating ability to manage
and mentor a team of marketing professionals.

• Ability to set clear goals, provide regular feedback, and ensure team alignment with
organizational objectives.

DELIVERABLES AT THE END OF THE CONTRACT
• Key campaigns are prepared and executed in a timely manner and to high quality standards.
• Impact of the campaigns is measured and documented; the reports are handed over to the Head of
Marketing
• A portfolio of efficient marketing campaigns that successfully maximize funds from new and existing
supporters globally, in line with fundraising targets.

QUALIFICATIONS & EXPERIENCE REQUIRED:
Education Bachelor’s degree, master’s degree is preferred.
Experience 5 years of relevant national or international experience in performance Marketing,
work experience with non-profit brand management is a strong advantage.
Knowledge & Skills • Proficiency in using mobile attribution platforms MMPs such as Adjust,
AppsFlyer, Kochava to measure and optimize acquisition campaigns
performance.
• Proven hands-on experience setting up, managing, and optimizing marketing
campaigns across various channels (e.g., Google, Meta, TikTok, Apple search
ads) to scale app acquisition.
• Proven record of accomplishment managing acquisition campaigns for both
app and web platforms.
• Experience conducting incrementality testing and utilizing media mix modeling
(MMM) to optimize marketing strategies.
• Expertise in web and app attribution and solid understanding of impacts of ad
privacy changes.
• Experience collaborating with cross-functional teams, including brand,
content, product, and design.
• Mature judgment with strong interpersonal skills
• Collaborative spirit able to liaise with a wide range of people at all levels
and across different cultures and to act with credibility and diplomacy.
• Strong time management skills with an ability to plan, anticipate
requirements, problems and obstacles, and an ability to juggle
competing priorities successfully, and to work to tight deadlines.
• Self-motivated and able to work with a high degree of autonomy.
• Fully committed and motivated to achieve the aims of the World Food
Programme.
Language(s) High proficiency in written and spoken English required, knowledge of
other UN languages is a plus

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  [email protected]

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email, LinkedIn, or any other channel.

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• At the application stage, the only required documents are your CV and Cover Letter. Additional documents (passport, certificates, recommendation letters, etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.