Lifecycle Marketing Manager (m/f/x) Growth & Product Experience bei Visable in Hamburg

Intro

We are transforming from a search directory into a high-frequency B2B marketplace. While our SEO engines and paid channels drive traffic, you are the engine that keeps users here.

We are looking for a Lifecycle Marketing Manager who refuses to stay in the email marketing box. This is a hybrid role combining CRM strategy with product management. You will not only orchestrate how we communicate with users (email, push, SMS, WhatsApp), but also shape what they experience on the platform (personalization, CRO).

Your goal is simple but ambitious: turn the visitor into a power user.

Tasks

1. Lifecycle Automation & Retention (The Marketing Layer)

Architect the Wake-Up Flows: Build automated triggers to reactivate dormant sellers and buyers based on behavioral data (e.g., a buyer just searched for your category—quote them now)
Own the Daily Habit: Move users from monthly visits to daily engagement by managing high-value push notifications (price alerts, order updates, supply chain shocks)
B2B Segmentation: Leverage our Data Factory to create distinct user journeys
Channel Orchestration: Manage the ecosystem of email, SMS, in-app notifications, and WhatsApp to ensure we nurture users without fatiguing them

2. Buyer Experience & Optimization (The Product Layer)

Conversion Rate Optimization (CRO): Own the visitor-to-RFQ funnel. You will A/B test RFQ forms, Contact Supplier buttons, and landing page layouts to maximize lead generation
Personalization Logic: Work with Engineering to ensure an automotive buyer sees different content and filters than a textile buyer
Self-Service Feature Adoption: Drive the usage of retention-focused product features such as Favorites, RFQ Lists, and Comparison Tables

3. Data & Insight Loop

Collaborate with the Data & Intelligence Team to diagnose why users drop off and identify segments ripe for monetization
Feed Voice of Customer insights back to the Content Factory to ensure we are ingesting the data attributes buyers actually filter by

The Scorecard (Success Metrics)

You will not be measured by open rates. You will be measured by growth and stickiness:

DAU/MAU Ratio: The core health metric of our platform
Retention Rate: Specifically Month 1 and Month 3 retention for new cohorts
Visitor-to-RFQ Conversion: The efficiency of the on-page experience
Seller Reactivation Rate: The success of your Wake-Up campaigns

Why Join Visable?

Build the Machine: You aren’t just turning the handles on an existing machine; you are building the growth engine from the ground up
Resource Backing: You will be supported by a dedicated Content Factory providing the raw data assets you need to captivate buyers, as well as a Data Team to measure your impact
Impact: You are the bridge between traffic and revenue. Your work directly influences the valuation of the company

Ready to build the daily habit? Apply now.

Country

Deutschland

Recruiter

Zimmermann

Benefits

The opportunity to actively shape the future of the online B2B business and build an European champion 
You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit 
An agile and supportive environment where success is always a team effort 
Benefit from our fitness cooperation with Urban Sports Club and train flexibly in over 7,500 studios across Germany
Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours
We believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices (approx. 50%)
We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures 
Take advantage of our “Workation” offer and work where others spend their holiday

Profile

Who You Are

The Hybrid: You have a background in CRM/Lifecycle Marketing but think like a Product Manager. You care as much about the UI/UX of a landing page as you do about the subject line of an email
The Scientist: You live for A/B testing. You don’t guess; you hypothesize, test, and iterate
The Technologist: You are comfortable working with complex data stacks. You understand how to map user search terms (SEO) to database structures (taxonomy) to trigger personalized campaigns

Qualifications

Experience: 4+ years of experience in Lifecycle Marketing, CRM, or Growth Product Management. B2B marketplace or e-commerce experience is a massive plus
Tech Stack: Deep proficiency in marketing automation platforms (SendGrid, Braze, Iterable, Customer.io, Marketo, Salesforce Marketing Cloud, or similar) and analytics tools (GA4, Tableau)
Product Chops: Experience with CRO tools (Hotjar, or similar) and an understanding of wireframing and user flows
Language: Fluency in English is required; Chinese is a plus (but not mandatory if the strategic mindset is elite)

We live and love diversity! That's why we signed the „Diversity Charter“ to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable’s workforce, we can already be proud of being a culturally varied and truly international company.

Lifecycle Marketing Manager (m/f/x) Growth & Product Experience

Arbeitsbeschreibung - Lifecycle Marketing Manager (m/f/x) Growth & Product Experience