Reporting to the Editorial Content Lead, the Marketing Copywriter is responsible for writing and maintaining commercial copy across Aeyde’s customer touchpoints. Based in Berlin, they will write product descriptions, social media copy, CRM communications, wholesale materials, and other marketing content, ensuring a consistent expression of Aeyde’s voice across channels. Working closely with Marketing, PR & Communications, Merchandising, Creative, and E-commerce, the Marketing Copywriter will develop clear, considered copy for seasonal collections, campaigns, and brand stories. The ideal candidate has strong attention to detail, a sharp understanding of brand voice, and the ability to work across multiple channels and projects at once.
- Develop campaign copy across digital and offline touchpoints, ensuring alignment with seasonal narratives and commercial objectives.
- Write and optimize copy for newsletters, Instagram, TikTok, Pinterest, and LinkedIn.
- Create copy for sales and presentation materials to support the Wholesale team.
- Support copy development for printed materials, including magazines, inserts, packaging, and other brand collateral.
- Write, edit, and optimize product descriptions and e-commerce content.
- Manage multiple content projects simultaneously, balancing seasonal campaigns with day-to-day business needs.
- Work from briefs provided by various stakeholders and turn them into clear, compelling, and effective copy.