Marketing Director International (m/f/d)

JOB DESCRIPTION:

International Marketing Director (m/f/d)

The Director, International Marketing defines the global commercial strategy for all Abbott Point of Care (APOC) International Markets, spanning EMEA, APAC and Latin America, Canada. This includes ownership of the international marketing vision, strategic planning, and portfolio leadership to drive sustained, profitable growth across 80+ countries with diverse regulatory, reimbursement, and healthcare system complexities.

The role leads the development of cross‑regional marketing plans, oversees execution excellence for international product launches, guides lifecycle management, and ensures marketing strategies reflect customer needs, competitive dynamics, and macro‑regional trends. Reporting to the GM International Markets, the Director serves as the principal commercial strategist for all non‑US markets and plays a critical role in shaping global portfolio decisions, pipeline prioritization, and long‑term enterprise growth.

Major Responsibilities

The Director, International Marketing is responsible for creating demand across all international markets through strategy leadership, differentiated value positioning, and harmonized execution while enabling region specific customization. This includes segmentation, targeting, market development, pricing strategy, channel optimization, and all aspects of the marketing mix across a highly diverse, multi cluster global region.

Qualification:

• Degree in Business, Marketing, technical or scientific discipline
• Written and verbal fluency in English is required.
• Additional language skills in Arabic would be a distinct advantage. 
• 12–15+ years of progressive commercial leadership experience in Medical Devices, Diagnostics, or Healthcare, including experience leading multi country marketing teams. 
• Proven experience driving strategy and execution across multiple international regions (EMEA, APAC, LATAM, Japan, or similar). 
• Strong understanding of global healthcare systems, reimbursement environments, regulatory landscapes, and clinical workflows. 
• Demonstrated leadership in digital marketing, omnichannel strategy, and global brand development. 
• Experience leading complex global launch programs and lifecycle management for diagnostic or medical device portfolios. 
• Outstanding strategic planning and analytical capability, with a track record of shaping commercial strategy and influencing senior stakeholders. 
• Demonstrated success in developing and executing commercial plans that achieve growth across diverse regions with differing market maturity. 
• Strong ability to lead through ambiguity, make high-quality decisions without precedent, and drive organizational alignment across geographies. 
• Entrepreneurial and results-driven mindset. 
• Effective at cross-functional leadership and collaboration with operations, regulatory, MA, market access, supply chain, finance, legal, compliance, HR, and customer service. 
• Exceptional communication and influencing skills, capable of navigating complex stakeholder environments and leading global dialogues.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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