Marketing Expert (B2B SaaS)

As Marketing Expert (B2B SaaS), you will work closely with our founders, product, and sales teams to build the marketing foundation for our Software Business Unit. This is a high-impact role where your work will directly shape how our software products are positioned, understood, and adopted in the market.

In the early phase, marketing is tightly connected to founder-led sales. Your focus is on branding, positioning, and market-facing materials, while also supporting early outbound and visibility efforts.

You will play a central role in preparing our software products for market launch and future scale. During this phase, you will:

• Develop and own the brand, positioning, and messaging for the Software Business Unit

• Lead the creation of a new website, including structure, narrative, and content

• Translate complex product capabilities into clear value propositions for customers and partners

• Create, curate, and maintain core marketing and sales materials, including:

  • Pitch decks

  • One-pagers

  • Product and solution pages

  • Case study formats

• Support founder-led sales with demo narratives, follow-up materials, and structured messaging

• Develop messaging frameworks for outbound and outreach activities, including email and LinkedIn templates

• Build and manage a LinkedIn presence (company and founders), including thought leadership content

• Work closely with product and sales to ensure marketing reflects real customer needs and conversations