As our first Marketing Manager, you own Primefold's brand presence across every channel, every day. Here is what that looks like in practice:
- Own and run our social media channels daily (LinkedIn, Instagram, eventually Reddit), writing posts, creating visuals and building a consistent publishing cadence
- Lead the production of launch and product videos, from brief to final output
- Develop and manage a content calendar covering blog posts, case studies, newsletters and whitepapers
- Brief and coordinate our performance marketer and designer, keeping campaigns on-brand, on-time and measurable
- Own positioning and messaging for XI and RI, and create the sales enablement materials the team needs
- Manage the website as a conversion asset and drive organic growth through SEO
- Represent Primefold at industry events, webinars and community initiatives
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