Marketing Specialist

The Heubach name is synonymous with innovation, attention to customer needs, high-quality color solutions, and sustainability. The company looks back on over 200 years of tradition of delivering excellence.

Today’s Heubach brings together the strengths of two of the most important color companies – Heubach and the Pigments business of Clariant. The combination of these organizations offers one of the world’s complete portfolio of organic, inorganic, and anti-corrosive pigments, pigment preparations, dyes, and specialty materials.

Heubach applies industry-leading standards and benchmarking in all of our manufacturing, quality management and supply chain activities. Heubach is committed to the reliable supply of high-quality materials from all of our 19 facilities across Europe, the Americas, Asia and Africa.

Sustainability is an integral part of the Heubach DNA. Alongside the desire to offer our customers the highest quality products and services, we see protecting the environment, human health, the responsible use of resources as key to Heubach’s success. The company is a pioneer in the development of sustainable color technologies, including bio-based materials and the substitution of questionable materials. By cooperating with universities, research institutes and our customers, we develop innovative pigment solutions that not only improve the efficiency of colors and materials but also do not pose a risk to human health or the environment.

As a responsible organization, we contribute towards a sustainable caring society and get involved in charitable and community activities close to our sites.  

The ideal candidate for this position will be a savvy creative writer with a passion for storytelling and experience in producing B2B branded content. The Content Marketing Specialist will contribute to marketing initiatives and assist in building out content journeys from top to bottom of the funnel. Through various content types, you’ll spark curiosity and encourage engagement with the Infobip brand.

This role will be responsible for writing, editing and localizing content that leverages messaging, positioning, and value propositions for targeted audiences. You will write impactful copy for blog posts, guides, infographics, social media, landing pages, emails, and more.

Reporting directly to the Americas Brand and Content Lead, you will work closely with a cross-functional team in Customer Marketing, Partner Marketing, Growth Marketing, and Integrated Campaigns—as well as our PR, Comms and Social team. You will also collaborate with the sales and product marketing teams on resonating messaging and accurate details about products and solutions. Expertise in brainstorming new content ideas and creating and measuring the performance of organic search growth is needed.

Responsibilities:

• Collaborating with other team members to build quality content.
• Writing, editing, and auditing content for marketing channels and campaigns.
• Regular reporting of content performance.
• Researching to create content.
• Collaborating on content distribution, content optimization, and SEO.
• Collaborating with all subject matter experts who ensure complete knowledge of products and solutions.
• Quality assuring and delivering content on time.

You know you’re doing a good job when you’re:

• Ensuring positive brand recognition and consistency across chosen published channels.
• Increasing defined brand awareness metrics.
• Contributing to new traffic growth to the website consistently through resonating copy.
• Ensuring increases in key search engine keyword rankings in the North American region.
• Identifying opportunities through content analysis and deploying content assets for higher conversion rates.

• You have proven editorial skills. Outstanding command of the English language.
• You hold a bachelor’s degree in English, Journalism, Marketing, Public Relations, or related communications field.
• You've been working at least 3 years within a role for multichannel content creation (publishing, journalism, etc.) You've been working at least 3-5 years within a role for multichannel content creation (publishing, journalism, etc.) Fintech or SaaS experience is a plus. 
• Possess excellent written and verbal communication skills.
• You are meticulous and know how to organize your time.
• You’re able to work well independently and collaboratively.
• You're experienced with creating compelling messages for different target demographics.
• Familiar writing with Search Engine Optimization (SEO) in mind.
• Thrive in a fast-paced, dynamic environment where individual initiative is critical.
• Flexibility, and willingness to step up to the challenge with a solution-focused mindset.
• Ability to unravel technical product information into clear and concise copy.
• Be a strong independent researcher and concise communicator both verbally and in writing, with the ability to understand and develop messages for various issues and audiences.
• Be able to prioritize, delegate and manage multiple, potentially conflicting tasks.
• Work effectively with a creative, global workforce and within a virtual team.
• Interest in digital communication, Software as a Service (SaaS), web services, technology, and industry trends.

What we offer

At the heart of the new Heubach business is a global team of dedicated people drawn from diverse backgrounds who are passionate about bringing color solutions to the industries we serve. At Heubach, we are global citizens with a deep respect for the culture and knowledge of the communities where we work and awareness of the impact of our products and our manufacturing on sustainability and the environment.

What sets us apart

Clear structures and flat hierarchies create a trusting work environment with a lot of scope for creativity. To promote the development of your own individual strengths, Heubach will entrust you with a high degree of personal responsibility early on. In addition to attractive employment conditions as well as an exciting range of activities, Heubach provides staff with various training and development opportunities.