Media Planning & Strategy Manager (f/m/d)

Tasks

• Develop and manage integrated media strategies (online & offline) in alignment with corporate and marketing objectives across all brands within the IONOS Group portfolio.


• Design holistic, brand- and country-specific omnichannel media strategies with a strong focus on brand awareness, while simultaneously acting as growth drivers for performance goals.


• Independently plan, manage, and continuously optimize national and international full-funnel campaigns in close collaboration with internal teams and media agencies.


• Analyze target audiences, markets, and competitors to derive data-driven media recommendations.


• Negotiate, conclude, and continuously optimize media deals and framework agreements with national and international media partners, publishers, and platforms, including evaluation of terms, pricing, and performance.


• Manage and efficiently allocate the media budget, taking ownership of budget monitoring and reporting.


• Select, qualitatively assess, and manage relevant media channels, as well as identify and develop new channels and partnerships.


• Conduct KPI-based performance monitoring and prepare decision-relevant reports and management presentations.


• Act as the central point of contact and strategic interface between internal stakeholders (marketing, creative, data) and external partners.


• Strategically align brand and performance initiatives (upper, mid, and lower funnel) to ensure a consistent and seamless user journey.

Qualifications

• A completed degree in marketing, media, communications, or a comparable field.


• Several years of experience in media planning, media strategy, or media consulting.


• Strong analytical skills and a strategic mindset, combined with a solid understanding of media KPIs and their impact on brand awareness and performance.


• Confident handling of analytics tools (e.g., Looker, SpotEffects) and hands-on experience with the digital marketing platform stack (e.g., DV360, GA4).


• Strong team spirit, high level of initiative, and confidence in advising internal and external stakeholders.


• Business-fluent German and English skills, both written and spoken.

Benefits

• Hybrid working model.


• Flexible working hours through trust-based working hours.


• At some locations a subsidized canteen and various free drinks.


• Modern office space with very good transport connections.


• Various employee discounts for activities and products.


• Employee events such as summer and winter parties, as well as workshops.


• Numerous training and development opportunities.


• Various health offers, such as sports and health courses.