Omni-Shopper Activation Manager Germany

How do you turn a great brand into a great shopper experience, wherever people choose to buy?

At WaterWipes, we’re looking for an Omni-Shopper Activation Manager to take ownership of how our brand comes to life for shoppers across Germany.

This is a hands-on role for someone who understands German retail, knows how to connect insight with execution, and wants the freedom to make a visible commercial impact.

The Opportunity

This is a new role with real ownership of the WaterWipes omni-shopper agenda in Germany.

You’ll translate our global and EMEA+ strategy into locally relevant activations across grocery, drugstore/pharmacy and e-commerce channels. You’ll work closely with Commercial, Marketing, Insights, retailers and agency partners to make sure WaterWipes shows up consistently and effectively wherever our shoppers find us.

Your focus will be straightforward: strengthen visibility, improve conversion and help drive sustainable brand and category growth in Germany.

What You’ll Be Accountable For

• Own and execute the annual omni-shopper activation plan for Germany, connecting regional brand priorities with local commercial opportunities.

• Turn global and EMEA+ toolkits into locally relevant retailer and shopper activations.

• Develop customer-specific programmes across retail and digital channels.

• Strengthen how WaterWipes shows up online, improving product content, digital visibility and the shopper journey.

• Bring Perfect Store and Perfect Screen principles to life across priority touchpoints.

• Partner with Commercial teams and German customers to support innovation launches, customer plans and growth priorities.

• Manage agencies, suppliers, activation budgets and production, balancing quality, pace and commercial return.

• Track performance and ROI, using shopper, customer and category insight to improve future activation.

• Keep close to Germany’s evolving retail and e-commerce landscape and turn emerging opportunities into action.

Who This Role Is For

You’ll likely bring 3 to 5 years of experience across shopper marketing, trade marketing or omni-channel activation within FMCG.

You understand the German retail landscape and have experience developing activations that work both in-store and online.

You’re comfortable working directly with customers and cross-functional teams, managing multiple priorities and turning strategy into execution.

You’ll also bring:

• Experience developing customer-facing shopper activation plans.

• Strong understanding of digital content, e-commerce activation and online shopper journeys.

• Experience managing budgets and evaluating ROI.

• Confidence working with agencies and multiple stakeholders.

• Fluent German and English.

• Ideally, experience working with major German grocery, drugstore and e-commerce customers.

A degree in Business, Marketing or a related discipline is welcomed, but we will also consider candidates without a formal qualification who bring 5+ years of directly relevant experience and comparable impact.

What Will Make You Successful Here

You’ll do well at WaterWipes if you combine strong shopper marketing expertise with commercial judgement and a bias for action.

You take accountability for what you own. You use data and insight to make decisions, but you’re equally comfortable moving from analysis into execution.

You’ll need to influence across teams rather than rely on hierarchy, build credible relationships with retailers and agencies, and keep momentum when priorities shift.

Most importantly, you’ll be focused on outcomes: better execution, stronger shopper experiences, smarter investment and measurable growth.

These behaviours align with the role's WaterWipes competencies around accountability, decision-making, driving for results, integrity and teamwork.

Why Join WaterWipes

This is an opportunity to shape a newly created role rather than inherit a fixed playbook.

You’ll have meaningful ownership of the German omni-shopper agenda, with the opportunity to influence how global and regional strategies come to life in one of our key European markets.

For someone who enjoys combining strategy with hands-on activation, it offers the chance to see the impact of your work across customers, channels and the shopper journey.

Location & Practicalities

Location: Germany
Working model: Remote
Market scope: Germany
Reporting to: Omni-Shopper Marketing Manager EMEA+
Travel: Within Germany and/or internationally as required by business needs.

If you understand what makes German shoppers choose, know how to translate insight into activation and want the ownership to shape how a growing brand shows up across retail and digital, we’d like to hear from you.

Apply to join WaterWipes and help shape the next stage of our omni-shopper growth in Germany.