Organic Growth Team Lead

• Define and own the organic growth strategy for Blacklane across SEO, content, and AI‑influenced discovery (LLMs, AI Overviews, Answer Engines, et al).


• Set clear objectives for organic channels (traffic, new customers, bookings, revenue contribution, efficiency) and how they support overall financial objectives.


• Ensure organic activity is integrated with product and web, brand campaigns, country and cluster priorities, and paid media plans.


• Maintain a prioritised roadmap that balances technical foundations, content, AEO/answer engine work, and conversion improvements.

Lead and grow the team

• Line manage and support the Organic Growth team, setting direction, giving regular feedback, and creating space for progression.


• Run effective operating routines: weekly performance reviews, backlog and pipeline reviews, test reviews, and quarterly planning.


• Create a working culture that values clarity, ownership, experimentation, and strong execution.

Build scalable ways of working

• Design and embed processes for experimentation and prioritisation so the team is always working on the highest‑impact initiatives.


• Develop Blacklane’s approach to AEO: how we appear, are understood, and are cited in the age of AI


• Work with Performance Marketing, MarTech, Data and Engineering to unlock tooling, automation and data that make organic work faster, more reliable, and easier to scale (e.g. landing page systems, structured data, monitoring, dashboards).


• Make sure we are investing in both quick wins (e.g. high‑impact pages, technical fixes, CRO improvements) and longer‑term compounders (e.g. architecture, content systems, programmatic surfaces).

Measure, learn, and communicate impact

• Define the measurement framework for organic channels, including traffic, bookings, performance, contribution to CAC and LTV, and emerging AI‑related visibility metrics.


• Build a test‑and‑learn agenda with well‑defined hypotheses, robust experiment design, and honest post‑mortems.


• Translate performance into clear narratives and recommendations for stakeholders, including what we should start, stop, or scale.

Lead cross‑functional collaboration

• Work closely with Product and Engineering to ship the technical, structural, and UX changes required for search and AI‑driven discovery.


• Partner with Brand/Comms and regional marketing teams so local moments (events, partnerships, stories, use cases) show up in our organic footprint.


• Represent organic growth in planning forums and ensure the channel has a clear voice in discussions around investment and trade‑offs.


• Share knowledge and guidance with content creators, marketers, and product teams so they can build with organic and AI discovery in mind.

Plan for the future

• Help shape the future design of the organic growth function at Blacklane as the channel matures.


• Stay close to changes in search, AI products, and discovery behaviour, and turn them into concrete, prioritised actions for the team.


• Identify when additional headcount, partners, or tools are needed to unlock the next step‑change in performance.