You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling — turning data into high-converting creative briefs.
What you'll do
- Execute & Optimize: Manage day-to-day, full-funnel campaigns on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets.
- Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly.
- Campaign Architecture: Build smart account structures on Meta
- Budget Management: Reallocate spend fast based on data to scale winners and cut underperformers.
- Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting.
- Reporting: Track CAC, AOV, LTV, and funnel metrics using our attribution model and Sales Channel data; share insights with the team.
- Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging.
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