PR & Coms Specialist

PR & Communications Specialist

About the Role

We are looking for a proactive and driven PR & Communications Specialist to join our dynamic, collaborative team. This is an exciting opportunity to make a real impact by shaping brand perception and driving visibility in a key European market.

You will be part of a small, agile team and report directly to the Head of PR & Communications for Central Europe. In this role, you’ll play a key part in building strong media relationships, delivering compelling storytelling, and supporting strategic communications initiatives.

Key Responsibilities

• Develop and execute integrated media relations strategies across B2B and B2C channels

• Build and strengthen brand awareness in the German market

• Establish and maintain strong relationships with journalists, media outlets, influencers, and key stakeholders

• Create high-quality communication materials, including press releases, Q&As, and presentations

• Manage incoming media enquiries and coordinate interviews

• Support press events, including logistics and coordination of test drives

• Identify and evaluate sponsorship and partnership opportunities

• Maintain and update media databases and oversee PR administration

• Monitor, analyze, and report on media coverage and campaign performance

• Manage CMS and update press platforms

• Coordinate with agencies and external partners to ensure consistent messaging

Qualifications & Experience

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field

• 1–2 years of experience in PR, communications, or journalism

• Experience in the automotive or premium/luxury sector is a plus

• Strong understanding of the German media landscape

• Fluency in German and English (written and spoken)

• Experience with CMS platforms and media monitoring tools

What You Bring

• Excellent stakeholder management and communication skills

• Structured, detail-oriented, and hands-on approach

• Creative mindset with strong problem-solving abilities

• Ability to work under pressure and meet tight deadlines

• Strong networking and relationship-building skills

• Valid driver’s license (required for events and test drives)

Why Join Us

• Be part of a pioneering automotive brand entering and growing in the European market

• Work in a fast-paced, multicultural environment

• Gain exposure to high-impact projects and strategic communications

• Enjoy strong opportunities for professional development and career growth