Product Licensing Manager (m/f/d)

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.

As our Product Licensing Manager (m/f/d), you will be the strategic and operational guardian of HYROX’s licensed merchandise, focusing on expanding our product ecosystem through dedicated product-level partnerships. You will be the gap between creative concept, brand alignment, and commercial execution. You will guide licensing partners from initial product designs to final market launch while working hand-in-hand with our internal Sales, Marketing, E-Commerce, and Supply Chain teams. If you are a relationship-builder who understands how to strategically expand a brand’s physical footprint while maintaining absolute brand integrity, this is your next challenge!

YOUR KEY RESPONSIBILITIES

• Licensing Strategy & Partner Scouting

  • Execute Global Strategy: Develop, refine, execute, and oversee HYROX’s international product licensing strategy to drive long-term business growth.
  • Scout New Opportunities: Proactively identify new product licensing opportunities and scout potential premium partners to strategically expand the HYROX product ecosystem.
  • Proposal Evaluation: Evaluate partner product proposals to ensure all licensed products align perfectly with the HYROX brand identity, core values, and commercial strategy.

Product Development & Brand Alignment

• Concept to Launch: Collaboratively drive the product development process with our partners, guiding licensed items from the initial concept and design stage all the way through to final approval.
• Consistently On-Brand: Act as the ultimate gatekeeper for our brand aesthetics, ensuring every physical licensed item represents our premium standards.

Relationship Management & Cross-Functional Alignment

• Primary Partner Contact: Serve as the primary point of contact for our product licensing partners, nurturing strong, collaborative, and long-term relationships.
• Internal Synchronization: Ensure seamless coordination with our internal teams—including Sales, Marketing, Product, E-Commerce, Operations, and Supply Chain—to maximize commercial opportunities and ensure consistent brand storytelling.

Operations, Timelines & Compliance

• Agreement Governance: Oversee full compliance with all licensing agreements and ensure that product development timelines are strictly met.
• Royalty Reporting: Supervise and manage precise royalty reporting from partners to secure and track our commercial licensing revenue.

YOUR PROFILE

• Professional Experience: Minimum 3 years of relevant professional experience in brand licensing, product management, or category management (ideally within the sports, lifestyle, or consumer goods industry)
• The Brand Guardian: A keen eye for design, quality, and brand alignment. You know how to balance a partner's commercial desires with the strict visual and qualitative standards of the HYROX brand.
• Exceptional Stakeholder Manager: Outstanding communication and relationship skills, with the ability to manage complex partnerships externally while aligning multiple departments internally.
• Analytical & Organized: Strong organizational skills to manage royalty sheets, track product timelines, handle contractual compliance, and evaluate market data for potential new partners.
• Collaborative Drive: A proactive, self-starter attitude with the energy to thrive in a fast-paced, high-growth environment where cross-functional teamwork is essential.
• Language: C-Level in English; German is a plus.
• Passion: Enthusiasm for fitness and performance-driven sports.

WHAT WE OFFER

• The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.
• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.
• A motivated, international team with a genuine passion for sports and events.
• A healthy work-life balance thanks to flexible, trust-based working hours.
• A modern office in a top location – right in Hamburg Altona with excellent transport connections.
• 28 vacation days to recharge and reset.
• A Wellpass membership and discounted lunch options in-house.
• Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us.
• Employee discounts in our HYROX stores.

INTERESTED?

Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.