PRODUCT MANAGER (M/F/X)

You can expect a globally successful premium brand, innovative products, and exciting projects with forward-looking marketing activities in this role. You will have the opportunity to shape the product category for which you are responsible actively with a lot of initiative, creativity, and communication skills.

Job Responsibilities:

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;
• Owner of the NPI Process (from product idea, evaluation of potential to market launch, keeping data alive through JIRA);
• Market analyses based on external and internal sources (monthly deep dives, sharing with departments involved);
• Track and analyze the category/product performance (market/ competitor/ sell-in/sell-out/distribution dynamics) and recommend actions;
• Define the initial pricing & price positioning over a lifetime, taking into account cat. margin;
• Design the channelizing based on global guidelines and local market requirements and develop line-ups;
• Set the Initial FC, challenging bottom-up FC to come to the Requested FC (planning of main categories as monthly marketing forecast);
• Stirring product-related activities (ratings & reviews/product testings…) and implementation of results into datasheets / sharing with stakeholders;
• First contact for product-related topics/questions;
• Management of upload of product data on delonghi-media.com and distribution of product data to functions/departments;
• Management of product-related translations (eShop, Power Images, A+ Content);
• Responsible for the sales support material (e.g. product presentation, datasheets) of the owned product group;
• Briefing of adaptations of product catalog;
• Owner of JF meetings with sales teams and SC.