Product Manager, Web Marketing

ABOUT TALON.ONE:

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.

Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

ABOUT US:

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.
Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.

ABOUT THE TEAM:

You will be a key member of our 20+ person global Marketing team at Talon.One, dedicated to building a leading brand and driving growth. Reporting to the Head of Product Marketing, you will be partnering day-to-day with Design and Web Engineering (including external development support) to ship and maintain our website.

ABOUT THE ROLE:

As Product Manager Web, you'll bring structure, prioritization, and cross-functional alignment to how we build and evolve talon.one—acting as the connective "API" between Marketing needs and technical implementation, so we can move faster with more consistency and quality.

This is a full-time role based in Berlin, Germany.

ONCE YOU ARE HERE YOU WILL:

• Own the website as a digital product, driving implementation, maintenance, and continuous improvement across the Talon.One web experience


• Act as the interface between Marketing, Design, Engineering, and external development partners to translate business needs into scalable web solutions


• Own and evolve the CMS/tooling setup, with a strong understanding of headless CMS workflows (Storyblok) and how content connects to front-end implementation


• Manage end-to-end delivery: write briefs and specs, align stakeholders, plan timelines, and coordinate execution with designers and engineers


• Support prototyping and early solutioning (e.g., in Figma) to help teams move faster and use design resources where they add the most value


• Collaborate with web performance and analytics stakeholders to ensure the site is measurable and supports experimentation (e.g., Hotjar, analytics, A/B testing)

WHAT WE NEED YOU TO BRING TO THE TABLE:

• A solid track record in Product Management or related area, specifically focused on web platforms, ideally within a B2B SaaS or high-scale technical environment


• The ability to engage deeply with our engineering team in Berlin on topics like web performance, APIs, and modern frontend frameworks


• Proven ability to act as the interface between Marketing, Design, and Engineering — translating requirements into scalable solutions and unblocking delivery


• The ability to balance enterprise-grade security and scalability requirements with a fast-paced, iterative delivery cycle


• Comfort collaborating with external development partners/agencies and managing delivery quality and timelines


• Stakeholder management maturity, including partnering with non-marketing teams (e.g., Legal, People Ops/Recruiting) to publish and maintain web content


• Strong understanding of modern CMS tooling, ideally including headless CMS concepts and workflows (e.g., content APIs, component-based systems, governance)

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills


• 30 days of annual leave, plus extra paid days for your birthday and moving day


• Home office setup budget, a monthly home office allowance


• Freedom to work from abroad for up to 90 days worldwide!


• Mental health support with nilo.health and a discounted Urban Sports Club membership


• 20% company subsidy on your pension contributions


• Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome


• Lease your ideal bike through BusinessBike