The role

We are seeking an X-Channel Project Management Lead within the Paid Marketing X-Channel Team — a cross-functional group responsible for the platforms, data, and tools that make paid marketing campaigns possible. Unlike channel teams that focus on campaigns, this team focuses on the infrastructure, processes, and workflows that enable them.

Reporting to the X-Channel Director, you will own the project governance framework that determines how work gets prioritised and delivered across the Paid Marketing organisation. You will lead the shift from reactive support to proactive growth partner — embedding structured governance, driving AI and automation enablement, and building scalable processes that reduce friction and unlock performance at global scale.

This role is ideal for someone with a strong background in project or programme management, within marketing or digital environments, who combines operational rigour with the strategic instincts to engage senior stakeholders with confidence.

What you’ll do

• Own end-to-end delivery of strategic cross-functional initiatives — defining scope, managing timelines, resources, and stakeholder alignment against agreed success criteria


• Enforce the XPM project governance model: Tier 1/2 classification, RICE prioritisation scoring, RAID logs, RAG status reporting, and Success Criteria Agreements


• Lead the quarterly XPM Discovery Forum to surface cross-channel blockers and translate findings into a prioritised roadmap; balance top-down leadership priorities with bottom-up team discovery


• Oversee and coordinate project managers to ensure consistent, high-quality delivery across the XPM portfolio


• Design and standardise internal workflows — building request loops, automated approval processes, and project management frameworks that eliminate operational friction


• Act as internal champion for AI-powered marketing tools — owning adoption management, documentation, and feature updates so teams extract maximum value from the tech stack


• Provide full visibility on strategic initiatives and manage dependencies across workflows through structured reporting cadences


• Collaborate closely with Product, Engineering, Analytics, and Marketing teams to align project objectives, gather requirements, and provide regular status updates


• Facilitate agile ceremonies — sprint reviews, kick-offs, and retros — and lead mandatory project close-out retros to drive continuous improvement

What you’ll bring

• Experienced in leading complex, cross-functional projects across marketing, creative, and technical teams


• Fluent in project governance frameworks — you know what good looks like for RICE prioritisation, RAID logs, RAG reporting, and structured project classification


• Strong understanding of agile methodologies and tools such as Jira and Airtable; proficiency with reporting tools such as Clarisights or Tableau


• Familiar with attribution and measurement frameworks for marketing, and able to translate performance data into clear action points


• Strategic and self-directed — you manage the balance between execution and discovery without being told, and stay ahead of emerging blockers


• Analytically strong, using data to drive decisions and turn trends into actionable hypotheses


• A clear, confident communicator across all levels — as comfortable presenting to C-suite in a SteerCo as running a technical sprint review


• An egoless collaborator who builds trust quickly and thrives in a fast-paced, high-growth environment


• Familiarity with AI-powered project management tools and experience driving AI tool adoption within marketing or operations teams is a plus

At a minimum, you have:

• 5–7 years of experience in project management, ideally within marketing, creative, or digital environments


• A proven track record managing cross-functional projects involving marketing, creative, and technical teams


• Strong understanding of agile methodologies and tools such as Jira and Airtable


• Proficiency with reporting tools (Clarisights, Tableau, etc.)


• Excellent stakeholder management skills, capable of building strong relationships and driving collaboration across functions and seniority levels