Probably the least boring job you’ll ever have.

At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.
Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.

Welcome to air up.

We are looking for a strategic powerhouse and a flawless executor. You don’t just manage campaigns; you orchestrate them. You understand the friction between a creative idea and a commercial goal, and you know exactly how to bridge that gap—especially within the high-stakes environment of retail, where brand experience meets the ultimate moment of truth.

*** This role is ideally located in Munich, Germany***
In this role, we follow ideally a hybrid working model: time in the office each week to collaborate and connect with the team, balanced with remote days that support focused, independent work.

Your responsibilities

• Seniority Level: Mid-level, experienced, with a strong personality who can handle discussions and drive initiatives through to execution


• You coordinate marketing activities end-to-end, including digital marketing, OOH campaigns, CRM, POS promotions, and in-store activations


• You manage the planning and implementation of marketing activities based on market and consumer insights, in close collaboration with the Sales Team and Marketing Lead


• You ensure the coordination, quality, and on-time delivery of creative assets and campaigns


• You work cross-functionally within the Sales & Marketing department and collaborate with channel and sales teams to successfully launch and scale campaigns


• You gather learnings and share performance data with relevant stakeholders to improve future assets and marketing activations


• You work closely with Meta and TikTok ad teams to ensure brand consistency and to build a global asset library based on best practices and insights


• You optimize campaign structures and strategic ad-testing processes together with the Digital Marketing team to meet KPIs in a competitive advertising environment

This is you 

• You have 3–4 years of work experience in campaign management within a B2C, e-commerce, start-up, or marketing environment


• You have experience in (trade) marketing within an FMCG environment


• You have ideally overseen paid campaigns and creative for digital marketing (Meta & TikTok) as well as trade marketing activations


• You have excellent organizational skills, strong attention to detail, and the ability to manage multiple projects simultaneously while working with various stakeholders


• You have experience using project management tools (Asana, Slack, Trello, or similar)


• You are fluent in English


• You have a go-getter mentality and a can-do attitude towards your work


• You communicate clearly and assertively and are not afraid to challenge the status quo

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

But what’s in for you?

🏖 30 days of vacation

🏷 discount on our products

💰 employer-funded pension & location related insurances (may vary per country)

🏡 purpose built office in MUC 

📈 personal development

🎉 regular team events

🏁 start-up spirit

🌍 workation options (availability may differ by role)

air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.