Arbeitsbeschreibung - Communication Manager (w/m/d)
As a Communication Manager you are responsible for internal and external communication activities for all business lines, both in form of digital and conventional ways. You support the organization and the business with operational and strategic duties.
Develop and execute impactful internal and external communications strategies, narratives, measures, and KPIs for HCBE and all its existing and future brands
Own, shape and coordinate HCBE’s and its brands’ internal and external media, communications tools, and channels (e.g., HCBEs websites, (sales promotion) newsletters, social media, etc.)
Serve as a business partner and strategic consultant for the executive team and relevant internal and external stakeholders alike (e.g., HR, Corporate Services, Sales, international teams, shareholders’, OEM’s communication experts, etc.)
Build a compelling image and reputation of HCBE and its brands to support fulfilment of vision, mission, and strategic initiatives
Create powerful, multi-channel content to address target groups’ communicational needs and interests
Enable target groups (esp. dealers) to work with HCBE’s portfolio by creating attractive advertising and explanatory media and material
Build and maintain strong relationships with journalists, trade media, local communities and the broad public as spokesperson and main contact
Identify emerging topics and issues and develop proactive plans with internal and external stakeholders
Create and manage point of sale campaigns (online and offline) while collaboration with Sales, Internal Sales teams and the OEM’s Marketing experts
Monitor and measure the effectiveness of communications as well as public perception of HCBE and its existing and future brands
Steer several external communications agencies (including own budget responsibility and cost control)
Oversee and monitor corporate identity and corporate design and ensure consistent messaging, branding, and communications policies (e.g., by creating and maintaining attractive comms materials, documents, and databases)
Education and experience:
Successfully completed studies in communications, journalism or marketing or comparable training
At least 5 years of professional experience in communications or marketing in an agency or company
Experience in managing larger communication projects - from strategy development and content creation to the operational implementation of communication measures
Experience in press and media relations as well as corporate publishing
Strong writing, visual language and storytelling skills to present complex issues in a simple way
Very good written and spoken German and English skills
Skills, knowledge, personal characteristics and other requirements:
Creative thinking and courage to conceptually challenge the status quo and find new solutions
Enjoy doing things for the first time or realigning them to leave your own footprint
Team player with a hands-on mentality and an open demeanor with strategic foresight
Willingness and readiness to make decisions
Persuasiveness towards all stakeholders, including top management
Knowledge and experience in the German automotive or automotive banking environment is not necessary, but a plus
Our role as a captive for Hyundai Motor Germany and KIA Germany is characterized on the one hand by permanent growth. Contrary to the trend, we have been able to continuously increase our market share. On the other hand, the many new vehicle models with innovative drives not only require professional support, but also the further development of existing processes and products.
That's why we are looking for you: motivated and enthusiastic employees who live the same dynamics in everyday life as we do as a captive.
And these are just a few of the many benefits:
Attractive remuneration package
Company pension scheme
Flexible working hours
Mobile working
Free breakfast
Table football
Large scope for decision-making and action with flat hierarchies corresponds to our corporate culture, alongside an international team with very good team spirit. Our international corporate culture in particular offers you interesting career prospects for your personal development.If you trade in your home office for office space, you can expect more than just a breath-taking view of the Frankfurt am Main metropolitan region. We offer you modern and innovative workplaces with a great 360-degree view of the Main metropolis.If you have any questions, please contact our Recruiting Team: [email protected]
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