CRM Manager (Retention Marketing) (m/w/d)

Develop and manage automated campaigns using Blueshift (Segment/Twillio) to drive engagement, retention, and revenue growth

Plan, build, and optimize multi-channel campaigns (email, push, SMS, in-app) including audience segmentation, trigger setup, and A/B testing

Identify and implement automation opportunities to streamline workflows, enhance lifecycle strategies, and boost overall efficiency

Own the end-to-end campaign execution process in collaboration with Product, Data, and cross-functional teams

Track and analyze campaign performance, gather actionable insights, and continuously refine automated marketing flows

Use segmentation tactics to deliver tailored, data-driven customer journeys and sales-driven communication

Contribute to CRM strategy development by defining technical requirements and integrating new automation capabilities

3-5+ years of experience in CRM, lifecycle marketing, or marketing automation, ideally in a FinTech, SaaS, or digital B2C environment

Proven experience with leading CRM and marketing automation tools (e.g., Blueshift, Braze, Brevo, HubSpot or similar)

Strong understanding of marketing automation, audience segmentation, lifecycle management and campaign personalization

Analytical mindset with the ability to interpret data and optimize campaigns accordingly

Familiarity with Google Analytics, AWS QuickSight, customer data platforms (e.g., Segment) and experience with SQL is a plus

Basic knowledge of HTML for email and a strong eye for clean, user-friendly design

Structured, organized, and detail-oriented with excellent project management skills

Strong communication and cross-functional collaboration skills

Passion for FinTech is a plus

Fluent in German (C2) & English

Your Chance: You can take an active role in helping people to better understand and actively improve their finances by bonifying financial lives

Happy work-life balance: We offer you 30 days of holiday and a hybrid working model, visit our brand new office with BVG subsidy that bonify provides to you

We care: Because your physical and mental well-being is important to us, you can choose between sport, wellness, and (mental) health programmes

Progress is the key to success: Access to extensive coaching and training programs through our personal development budget

The New Normal: We promote remote work by providing home office equipment, as well as weekly virtual coffee dates and digital team events