Digital Advertising Manager

Position: Digital Advertising Manager (m/w/d) – full time
Location: Hamburg (hybrid)
Reporting to: Director, Digital Marketing & eCommerce (USA, Los Angeles)
 Key Responsibilities:

• Digital Agency oversight and briefing with relevant EU priorities.
• Leading & evaluating cross departmental communications, priorities and strategies for digital marketing topics.
• Setup and improve digital marketing campaigns incl. budget monitoring.
• Comprehensive monitoring, tracking and analysis of campaigns as well as continuous evaluation of relevant KPIs and creation of outstanding reports.
• Optimization & development of lead generation funnels with a customer focused view.
• Creation, monitoring and improvement of landing pages.
• Customer journey and conversion rate improvement.
• Briefing & evaluation of media assets.
• Affiliate partnerships and commission based Influencer marketing.
• Develop innovative strategies to improve and expand our digital activities by evaluating new advertising channels and campaign types.
• You monitor the market, trends and competition in the SEA + SMA environment and are always up-to-date with existing and emerging channels.

Qualifications:

• You have at least three years of professional experience and a degree in the digital sector or commercial vocational training with a focus on e-commerce / online marketing.
• You have in-depth knowledge of SEA and SMA, in particular Google Adwords Search, Shopping, YouTube, Display, Meta Ads and Pinterest.
• Well-founded knowledge of Google Analytics 4.
• Knowledge of Google Looker Studio and Tag Manager is a plus.
• You are familiar with CMS/shop systems like Magento or Shopify.
• Confident handling of common MS Office applications, especially Excel.
• Fluent in written and spoken English, additional language skills are an advantage.
• Exceptional organizational, planning, coordination, and management skills.
• You are interested in a diverse range of tasks, combined with a high level of diligence, flexibility and organization. You are highly motivated to work and follow your tasks consistently.
• You are a team player and have strong diplomatic skills.
• Personally, you impress with a high degree of reliability, an open manner and an independent way of working.

 
If you're ready to take your e-commerce career to the next level and join a committed team dedicated to making a difference, apply now! We can't wait to welcome you aboard.Why Join Ergobaby Europe:

• If you like working from an office: Join our hub in Hamburg. Our office space is modern and warm and equipped with everything you may need to enjoy your working day. Hamburg is renowned for its thriving expat community, picturesque landscapes and waterways, and world-class dining. Experience a high quality of life in this international city and in particular the Scandinavian flair in our creative neighborhood of Ottensen.
• Flexible work: At our company, we believe in empowering our employees by offering a hybrid working policy and the flexibility to choose their preferred work location and schedule, allowing them to find the right balance that suits their individual needs. In addition to this freedom, we embrace the concept of 'workation,' providing opportunities for our team members to blend work and leisure seamlessly.
• Career Growth: We encourage professional development and provide opportunities to further your career within our global organization. Collaborative Team: Join a diverse and inclusive team that values creativity, innovation, collaboration and open communication. Innovative Products: Be part of a company that's at the forefront of designing and developing products that help families bond and thrive.
• Benefits: We also have those aspects to offer, and we're excited to discuss them in a personal conversation. However, we believe that the true drivers behind choosing Ergobaby go far beyond these factors.

Ergobaby Europe is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace. We welcome applications from all individuals, regardless of race, ethnicity, gender, age, disability, sexual orientation, gender identity, religion, or any other characteristic protected by law. We believe that our diverse perspectives drive innovation and success, and we strive to ensure that every team member feels valued and respected. If you require any reasonable adjustments during the recruitment process, please let us know.