Growth Marketing Specialist

About the Role

We’re seeking a hands-on Growth Marketing Specialist to own and scale Montu/Alternaleaf’s acquisition efforts in Germany - one of Europe’s fastest-growing medical cannabis markets. You’ll be our first dedicated performance marketer in the region, launching compliant multi-channel campaigns and shaping a brand-new market with strong support behind you.

Montu is a global leader in medical cannabis care across the UK and Australia, now expanding into Germany with fully legal and regulated services.

What You’ll Do

• Run and optimise performance campaigns across Google, Meta, TikTok, Instagram and new channels

• Test creatives, audiences and funnels to scale patient acquisition

• Analyse CAC, CTR, CVR and ROAS to drive clear, data-led decisions

• Build dashboards and track KPIs using GA4, Looker/Data Studio and ad platforms

• Manage budgets and reallocate spend based on real-time performance

• Work cross-functionally to ensure compliant, accurate messaging

• Optimise the full funnel with CRM, UX, Product and CRO teams

• Adapt campaigns for German cultural and regulatory nuances

• Support innovative growth initiatives and strategic partnerships

What We’re Looking For

Essential

• Fluent German & English

• 4+ years running multi-channel paid campaigns

• Strong experience with Google Ads, Meta Ads, TikTok Ads

• Excellent data and optimisation skills

• Ability to turn insights into action

• Highly organised, adaptable, collaborative

• Passion for ethical marketing and improving patient journeys

Nice to Have

• Experience in regulated industries

• Knowledge of GDPR/TTDSG

• Experience with affiliates or influencers

• Familiarity with SEO or CRO

Tech Stack

Google Ads · Meta Suite · TikTok Ads · GA4 · Looker/Data Studio · Surfer · SEO Mailchimp · GTM · Webflow · Slack · Trello/Jira

Why Join Montu Therapeutics?

• Help shape the future of healthcare in Germany through innovation and patient-first thinking.

• Join a fast-growing, mission-driven company at the forefront of medical cannabis and digital health.

• Thrive in a flexible, remote-first environment with strong cross-functional collaboration.

• Take on real responsibility, make an impact, and grow your career in an exciting industry.

About Montu Therapeutics

Montu Therapeutics is leading the transformation of healthcare access through digital innovation. With our telemedicine platform and nationwide pharmacy partnerships, we empower patients across Germany to access medical care and treatments - quickly, safely, and conveniently.

To accelerate the growth of our medical cannabis offering, we’re seeking a Business Development Manager to help shape the online business, strengthen our market position, and work cross-functionally with key stakeholders to deliver a top-tier product experience.