Head of Media Operations (m/w/d) - Retail Media / Travel Media

As Head of Media Operations (f/m/d) at Invia Media Group, you’ll play a critical role at the intersection of technology, campaign execution, and product innovation. You’ll ensure that our digital advertising campaigns run smoothly, efficiently, and with measurable success – across all Invia brands.
In close collaboration with Sales, Product, and BI, you’ll develop scalable processes, automate workflows, launch new ad products, and make sure every advertising euro our clients invest delivers impact.

• Campaign Execution & Optimization
  • Oversee end-to-end campaign delivery across Invia’s brands (ab-in-den-urlaub.de, invia.com, travelplanet.pl), ensuring 90%+ pacing accuracy and client KPIs.
  • Partner with BI to build real-time dashboards tracking campaign performance (e.g., CTR, conversion lift, audience engagement).
  • Implement ML/AI tools to automate bidding, audience targeting, and budget allocation.
    
• Media Product Development
  • Design and launch proprietary advertising products (e.g., dynamic travel intent audiences, co-branded packages) that differentiate IMG in the travel media market.
  • Collaborate with Product teams to integrate retail media tech (e.g., shoppable ads, closed-loop attribution) into Invia’s ad stack.
• Operational Scalability
  • Build a team of campaign managers and ad tech specialists, establishing workflows that balance speed.
  • Streamline handoffs between Sales, Client Success, and Ad Ops to eliminate revenue leakage.
• Technical Leadership
  • Own relationships with ad tech vendors (DSPs, SSPs, SaaS) and ensure seamless integration with Invia’s first-party data.
  • Drive adoption of tools for media planning, campaign reporting and forecasting.
• Client Enablement
  • Standardize post-campaign insights (e.g., “Your ads drove 15% incremental bookings in Spain”) to empower renewals and upsells.
  • Train Sales teams on product capabilities and technical differentiators (e.g., “Why our AI-driven audience segments outperform competitors”).

• Technical Expertise in Advertising
  • 7+ years in digital media operations, ad tech, or campaign management, with 3+ years leading teams in in-house, retail media, or ad agency.
  • Deep fluency in programmatic advertising, attribution models, and retail media networks (e.g., Amazon Ads, Criteo).
  • Certifications in Google Ad Manager, DV360, or Meta Blueprint are a strong plus.
  • Comfortable explaining topics like, second price bidding, day parting, quality score definition, waterfall inventory logic, etc.
• Data-Driven Operator
  • Track record of using BI tools (Looker, Tableau) to optimize campaign pacing, reduce waste, and prove ROI.
  • Experience with ML/AI applications in media (e.g., predictive budgeting, dynamic creative optimization).
• Product Innovator
  • Proven ability to translate client needs into scalable ad products (e.g., geo-targeted packages for tourism boards, co-branded hotel campaigns, etc.).
• Cultural Fit
  • Obsessive organization: You thrive on building systems that turn chaos into repeatable processes.
  • Technical translator: You bridge the gap between engineers and sales teams, turning complex data into actionable insights.
• Language Skills
  • Required: Fluent English and German (written and spoken).

• Reliability: unlimited full-time employment contract 

• More time for yourself: 30 days of paid leave (+ additional vacation for long term employees) 
• Appreciation: anniversary program for your loyalty 
• Work-Life-Balance: Flexible working hours, mobile working throughout Germany and, for a limited time,     abroad
• But also an attractive location: offices close to the city centre with excellent transport infrastructure in Leipzig
• Creative space: room for creativity, proactivity, and responsibility 
• Team spirit: regular company and team events 
• Wellbeing: With LOFINO, you will benefit from allowances for your lunch, your health and a special     goodie for birthdays, marriages and/or the birth or adoption of a child.  
• A smoother journey to work: allowance for the ‚Deutschlandticket‘ and the posibility of a ‚JobRad‘
• Focus on health and well-being: Company health management with a wide range of health services     such as coaching, counselling and prevention programmes.

Simply Apply via our
careers page and send us your CV, your availability and your salary
expectations. Applications from disabled persons and persons with equivalent
status are welcome.

As part of the application process, we are obliged as a company to view and check your work permit, your ID card or your passport to ensure that you are entitled to work for us. Please make sure that you can provide the required documents if needed.

If you have any questions about this position
and your application, you can reach us at +49 173 3266099 and +49 172 3580739.