Midlevel CRM Manager (all genders)

Welcome to Glow25!

We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last — for our community and for us as a team.

Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We’re excited to meet you!

These are our current challenges and future goals:

As a Mid-Level CRM Manager (all genders) in a full-time role, you will be a key member of our dynamic CRM team at Glow25. You'll take on both strategic and operational responsibilities while collaborating closely with our creative Marketing team to craft the ultimate customer experience. Join us on our mission to revolutionize the world of customer engagement!

This is where we need your support:

• You bring your creative ideas to life by developing personalized email campaigns – from segmentation and content selection to copywriting and design.

• You execute email and WhatsApp campaigns using tools like Klaviyo and Chatarmin, introduce new solutions, and ensure smooth and efficient processes.

• You independently lead various strategic CRM projects to drive our CRM efforts forward.

• To continuously optimize campaigns and automations, you analyze and evaluate relevant CRM data.

• You keep contact lists clean and up to date, and document campaigns and workflows to ensure transparency and ongoing improvement.

• In close collaboration with other teams, you develop innovative monetization concepts that significantly contribute to increasing Customer Lifetime Value.

You have the following experience:

• You hold a degree in Marketing, Business Administration, or a related field.

• Ideally, you have experience in e-commerce and D2C business models. You're familiar with the customer lifecycle, subscription models, and repeat purchases.

• Must Have: You are proficient in using Klaviyo.

• You have a great eye for trends and innovations in customer retention and CRM.

• You are highly self-organized and work in a structured manner.

• Nice to Have: You have had initial experience with WhatsApp as a marketing channel.

• You are fluent in English (C1) and speak German at B2 level.

That's something you can look forward to:

• Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.

• Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.

• Fully equipped from day one. Mac or Windows – you choose what works best for you.

• Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.

• Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.

• Let’s Glow! Enjoy 40% off our entire product range – yes, everything.

• Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!

• Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.

• Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.

• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.

• Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.

• Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.

• Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.

Yay! You've made it this far!

But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.