Opinion Leader & Influencer Manager (m/w/d)

As Opinion Leader Manager, you’ll be at the forefront of spreading the story of our product brand MushRoots. Your mission? Build, activate, and grow a community of passionate brand advocates, from chefs, Gastro figures, artists, athletes, food entrepreneurs and creators. You’ll connect the dots between our products and the tastemakers of tomorrow.

This is not your typical social media influencer marketing role. We’re looking for a connector and community builder who understands how to bring people together and spark meaningful conversations about the future of food, create strong relationships and come up with creative event & activation ideas.

• Identify and build relationships with opinion leaders across gastronomy, the startup world, athletes, artists, and purpose-driven communities.

• Develop and manage partnerships with brand ambassadors, chefs, food entrepreneurs, and thought leaders.

• Build an always on calendar of activations and design, manage, measure selected highlight campaigns for bigger reach and word of mouth.

• Co-create storytelling opportunities: events, talks, tasting experiences, social media activations, or collabs that drive buzz and engagement.

• Brief and excite all partners on latest product insights and communication objectives.

• Create special and meaningful events in our local showkitchen in HH and selected gastro or off locations to bring communities and opinion leaders together.

• Work cross-functionally with Communication, Brand, Product, and R&D to align messaging, target audience and amplify impact.

• Help shape our brand voice and presence in the community, from niche food circles to bigger audience stages.

• 2–4 years of experience in community building, brand partnerships, influencer management, or a similar role in the food, lifestyle, or sustainability space.

• A strong network or knowledge of the food scene (gastronomy, foodtech, food media, etc.) in Germany and ideally beyond.

• First experience in contract negotiating and budget management.

• You’re a natural communicator - people trust you, and you know how to inspire them.

• You think strategically, act hands-on, and thrive in a dynamic, purpose-driven environment.

• You´re fluent in English and German.

• Work for one of the global innovation leaders in the food industry

• Dynamic and diverse mission-driven team from more than 25 different countries

• A fast growing company with exceptional opportunities for personal development

• Flat hierarchies and short decision paths

• Flexible working hours with entitled Home Office days in an innovative and agile working environment 

• Gym Membership, language classes or an attractive alternative from our benefit program

• Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings

• Drinks, breakfast and fresh fruit at the office, our home products tasting session for new employees

• Lastly, join us in the journey as we change the food system as we know it!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Ready to disrupt the food system with us?